Google has recently made significant changes to how merchants manage their branding within Google Merchant Center. If you’ve been looking for where to upload your logo and can’t find it in the usual place, don’t worry, you’re not alone. The location has moved, and I’m here to guide you through the new process.
What Has Changed?
Last year, I created a comprehensive guide showing you how to add your branding profile within Google Merchant Center. The process was straightforward: navigate to Settings > Business Info, and you could easily update your square and rectangle logos, as well as configure your primary and secondary brand colors.
That location no longer exists for logo management.
The New Logo Upload Location
Google has relocated the branding settings to a more specialized area within Merchant Center. Here’s where you’ll find it now:
Settings → Marketing → Brand → Logo
From this new location, you can upload both your square and rectangle logos for your Google Shopping listings and product feeds.
Important Access Requirements
Here’s something critical that many users have encountered: you must have Admin-level access to see this new section.
If you’re not an admin of the Google Merchant Center account, the Marketing > Brand option simply won’t appear in your navigation menu. This is because the branding settings are directly linked to your Google Business Profile account, which requires elevated permissions.
Access Level Requirements:
- Minimum Required: Admin access
- Possibly Required: Super Admin access (depending on account configuration)
- Standard Users: Cannot access this section
If you’re managing feeds or products for a client and can’t see the Marketing section, you’ll need to request admin access from the account owner.
What About Brand Colors?
Previously, merchants could define their primary and secondary brand colors directly within the Business Info section alongside their logos. Unfortunately, this functionality appears to have been removed or relocated with the recent update.
I’m currently investigating where Google has moved the color configuration options, or whether this feature has been temporarily disabled. I’ll update this article once I have more information about brand color management.
Step-by-Step: How to Upload Your Logo
- Log into Google Merchant Center with an admin account
- Navigate to Settings in the left-hand menu
- Click on Marketing
- Select Brand
- Click on Logo
- Upload your square and rectangle logo files
Make sure your logos meet Google’s requirements for file size and dimensions to ensure they display correctly across all Google Shopping placements. If you are having trouble getting your logo approved, have a look at the tips and tricks for uploading your branding.
Why This Matters for Your Business
Your logo is a crucial element of your brand identity in Google Shopping results. It helps customers recognize your business at a glance and builds trust when they’re browsing products. Ensuring your logo is properly uploaded and displayed is essential for:
- Brand recognition in competitive Shopping results
- Building trust with potential customers
- Professional presentation of your products
- Consistency across Google’s advertising platforms
Troubleshooting Common Issues
Can’t see the Marketing section?
- Verify you have admin-level access to the account
- Check that your Google Business Profile is properly linked
- Contact the account owner to upgrade your permissions
Logo not appearing after upload?
- Ensure your logo meets Google’s file requirements
- Allow 24-48 hours for changes to take effect
- Clear your browser cache and check again
Need to update colors?
- Stay tuned for updates on where this functionality has moved
- Follow FeedArmy for the latest Google Merchant Center updates