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Google has announced a significant policy change that will impact merchants and advertisers promoting equipment associated with the creation of tablets and capsules. Starting September 1, 2025, Google Ads and Google Shopping will prohibit ads for pill presses, encapsulating machines, and related components. The policy will be fully enforced over a 6-week rollout period, with […]

If you’re advertising vehicles through Google Merchant Center, there’s a small but essential update you should be aware of. Google has made a change to the installment attribute used in vehicle ads—and it’s now optional in more markets, along with the introduction of a new sub-attribute. What Changed? There are two main updates to the

Google has just rolled out a new feature that could significantly enhance your brand’s appearance on Shopping listings—and it all starts with your marketing emails. As of April 3rd, Google Merchant Center will automatically collect marketing content from your website, emails, social media, and other promotional materials to enhance your listings across Search, the Shopping

If you’ve ever worked with Google Ads, you might have noticed an odd occurrence: a draft campaign is listed even though the counter says “0” drafts in progress. It’s a minor issue that can be confusing—especially if you’re trying to keep your account tidy and organized. In this article, I’ll explain how to identify and

I wanted to write about this because of Spark Toro’s article by Rand Fishkin. Rand wrote an article about the growth in Google search despite new tools such as ChatGPT. What surprised me in this article is the decline of Google shopping, with 12.07% less traffic in 2024 compared to 2023. Rand’s analysis is based

Google has rolled out an update to the excluded destination attribute in Google Merchant Center, allowing advertisers greater control over where their products appear. This update introduces two new exclusion options for YouTube: YouTube Affiliate and YouTube Merchandise. What is the Excluded Destination Attribute? The excluded destination attribute enables advertisers to prevent their products from

Every year, Google invites all Google Product Experts for a summit (PES), where new product features are introduced.This year’s summit was hosted for four days in London, partially in the Hilton Hotel in Paddington and the other half at Google’s Campus at Kings Cross. It allows us PEs (product experts) to meet other PEs in

Google Merchant Center has recently introduced a new metric called “click potential.” Based on past traffic metrics and provided product details, this metric allows businesses to see how well their products perform compared to their other products. By providing this new insight, Google aims to help merchants optimize their product listings and improve their overall