In July 2023, Google announced a significant change to its e-commerce model. Initially, I read that the “Buy on Google” feature would no longer be available. Fast forward to September 2023, and the information has been updated (or I did not read the info correctly): Buy on Google will remain functional for YouTube when integrated with Shopify and the app Google & YouTube. However, the feature will be phased out for Google Search and Shopping platforms. Interestingly, Google has also introduced a new feature that somewhat mirrors the functionality of Buy on Google, known as “checkout link templates” or the UI version.
I was puzzled when Google still had the retailer standards guidelines in the Google Merchant Center UI. Upon rereading the documents, I can confirm that Buy on Google would continue post-September 26, 2023, albeit just for YouTube.