Emmanuel Flossie

Why the Update Matters As eCommerce advertisers and feed managers, we’ve long known that review-incentivisation is a tricky area. On the one hand, offering a coupon or reward to a customer to leave feedback can boost your review volume; on the other hand, it has historically run up against policy concerns. Platforms like Trustpilot, among […]

Hello everyone, Emmanuel here from FeedArmy. We’ve got another exciting update from Google Merchant Center promotions! So far this year, we’ve already had two significant new features. First, Google added the option to target promotions through Google Wallet, enabling you to display offers to users who select that payment method during checkout. Then, a few

Hello everyone, and welcome back to another FeedArmy update! My name is Emmanuel, and today I’d like to discuss a new and interesting feature that has just been introduced in Google Merchant Center promotions: the ability to target your top-performing products. Previously, I demonstrated how to target different platforms, such as Google Wallet, when creating

Google has recently updated its Misrepresentation policy for Merchant Center and Shopping Ads, following years of confusion and complaints from merchants about unclear enforcement. While Google’s new documentation adds more examples and some much-needed context, it still doesn’t go deep enough. So, in this article, I’ll break down what has actually changed, what hasn’t, and

Google has recently updated its product title policy in Google Merchant Center, and it’s worth taking a closer look at what has changed and its implications for merchants. When reviewing the policy, I noticed that the section around brand usage in product titles has been modified. Previously, the guidance suggested that if you sell products