If you’ve recently logged into your Shopify store and noticed a new “Smart Data Protection” feature, you’re not alone. A lot of merchants have been asking questions, and some have been panicking, about what this change means for their advertising data. Let’s break it all down so you know exactly what’s happening and what (if […]
Shopify’s New Data Sharing Settings. What Every Merchant Needs to Know Read More »
One of the most common issues I see merchants run into inside Google Merchant Center is accidentally submitting a local inventory feed when they don’t actually have a physical store. It sounds like a minor mistake, but it can lead to product approval warnings, limited visibility, and significant confusion. In this article, I’ll walk you
How to Fix Limited or Missing Local Inventory Data in Google Merchant Center Read More »
I want to talk about something that’s been coming up a lot with my clients lately. It’s not about Google Shopping feed errors or conversion-tracking issues; it’s about lawsuits. And I know that sounds dramatic, but hear me out: US merchants are getting hit hard right now, and most of them never saw it coming.
Your Shopify Store Could Get You Sued. And You Probably Don’t Even Know It Read More »
If you’re running Google Ads, especially if you’re managing a multi-client account (MCC), listen up. What I’m about to share could save you from losing hundreds of thousands, or even millions of dollars. Over the past year, I’ve witnessed something deeply concerning in our industry. Merchants and agencies are getting hacked left and right, and
Hello everyone! Today I’m going to share something that’s not widely known yet in the Google Merchant Center community – how to enable UCP (Universal Commerce Protocol) payments for your product feed. This information isn’t publicly available in the standard Google Merchant Center documentation, but I discovered it in the developer logs for the Content
How to Enable UCP Payments in Google Merchant Center: A Step-by-Step Guide Read More »
Google has recently made significant changes to how merchants manage their branding within Google Merchant Center. If you’ve been looking for where to upload your logo and can’t find it in the usual place, don’t worry, you’re not alone. The location has moved, and I’m here to guide you through the new process. What Has
Google Merchant Center Logo Update – New Branding Location in 2026 Read More »
Today I want to talk about an important email that most merchants have recently received regarding the migration from Google’s Content API to the new Merchant API. This is a critical update that affects how your Google Shopping feeds connect to Merchant Center, and there are specific deadlines you need to be aware of. What’s
Google has just rolled out some exciting updates to its Shopping promotion policies, and I’m here to break down exactly what this means for your e-commerce business. As of January 7th, 2026, these changes open up new opportunities, especially for merchants running subscription-based models. What’s Changed in Google’s Promotion Policy? Starting this month, Google Shopping
Google Shopping Promotions Update: New Subscription Features and Policy Changes Read More »
If you’ve been following my content for a while, you’ll know I’ve never been a fan of Google’s automatic import mechanics within Google Merchant Center. I’ve consistently warned against relying on this feature, and today, I’m going to show you exactly why my skepticism is justified, even in 2026. The Promise vs. The Reality Google
Google Merchant Center’s Automatic Import: Why It’s Still Failing in 2026 Read More »
Google has released a new article covering best practices for succeeding with Google Shopping during the holiday season. While the information is generally useful, a lot of what’s written isn’t as transparent as it appears. Many merchants will misinterpret it, misapply the advice, or miss the parts that actually move the needle. In this article,
