Google has recently updated its product title policy in Google Merchant Center, and it’s worth taking a closer look at what has changed and its implications for merchants. When reviewing the policy, I noticed that the section around brand usage in product titles has been modified. Previously, the guidance suggested that if you sell products […]
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Today, I want to share an interesting update I came across in Google Merchant Center promotions. This feature wasn’t officially announced, but it was discovered by Gabriel Benadeti, who kindly shared a screenshot. After investigating the matter myself, I noticed some exciting additions worth discussing. A New Marketing Method – Google Wallet When you head
Google Merchant Center Promotions Update – Google Wallet & Safari Support Read More »
If you’re running a WooCommerce store and want to get your products in front of more shoppers, Google Shopping is one of the best places to start. But before your products can appear in Google Merchant Center (and ultimately in Shopping Ads), you’ll need to set up a product feed. In this guide, I’ll walk
Google has recently rolled out a significant update to its policy on unit pricing measures, which will impact many merchants advertising through Shopping ads and free listings. What Changed? Until now, adding the unit pricing measure attribute has been mostly optional. In fact, the only place where it was consistently required was in Germany for
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In 2025, Google doubled down on its verification processes for Merchant Center accounts. Because of widespread abuse, drop shippers, misleading storefronts, and low-quality merchants, Google is introducing stricter rules. One of the newest (and most demanding) changes is the requirement for video verification of business identity when requesting a review after suspension. This article explains:
Google has recently rolled out significant updates to its price attribute policy in Merchant Center, changes designed to improve pricing transparency and consistency across regions, particularly as various countries adapt to new import-duty regulations. Here’s what you need to know to stay compliant and competitive. 1. What’s Changed in the Price Attribute Policy? 2. Regional
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Google has quietly added something exciting to the Merchant API. While the principal announcement was about transitioning from the Shopping Content API to the new Merchant API, tucked away in the documentation is a hidden feature: AI-powered text suggestions in Product Studio. At the time of writing, this is only available through the API. In
Google Merchant API Update Hidden AI Text Suggestions Feature in Product Studio Read More »
What changed? On August 26, 2025, Google introduced expanded loyalty offerings, allowing retailers to display member-only pricing and shipping benefits on both Shopping ads and free listings. Google has also introduced a new Loyalty goal in Google Ads, enabling you to allocate budgets and bids to your highest-value customers. In Google’s example, Sephora saw a
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1. ✅ Overview of the New Policy In September 2025, Google will update its Political Content Policy, specifically for Google Shopping ads in the European Union, aligning with EU Regulation 2024/900 (“Transparency and Targeting of Political Advertising”). Under this policy: 2. 🛑 Who Counts as a Political Actor? The policy covers: 3. ✅ Which Ads
Google Shopping Political Ads – What’s Changing in September 2025 Read More »
If you’ve recently noticed that products removed from your feed are still showing in your Google Merchant Center (GMC) account, you’re not alone. This unexpected behavior can be puzzling, especially if your feed is correctly updated. The likely culprit? A feature called Product Protection. What Is Product Protection in Google Merchant Center? Product Protection is
