As of yesterday the 27th September 2017, Google has dramatically changed the way shopping ads are displayed in general search results, in other words the absolute top position are now auctioned equally among all marketplaces. What does it mean? From now on other marketplaces such as google, ebay, kelkoo, shopzilla etc… will be labelled in
Google Changes EU Playing Field In General Search Results. Read More »
As Google Shopping is growing into a larger marketplace, we merchants, agencies and alike require more comprehensive tools to further improve our advertising efforts. It’s therefor great to see that a new feature has been added to Google Adwords which allows us to see your top position percentage. Before we begin, this feature is only
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If you have received a suspension from Google Shopping saying, no online purchase means, than this article will help you resolve your issues. There are several reasons that point towards this violation. If non of them are helpful, than please contact me for assistance. Login If a customer requires to login before they can see
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How to add structured data for Google Merchant Center to OpenCart 3, click here for OpenCart 1.5x and 2.x Login to OpenCart Login to your admin panel of OpenCart and navigate to Design > Theme Editor Theme Editor From your Choose a template, go to product > product.twig You will now see an editor, paste the
Add Structured Data To Opencart 3.x For Google Shopping (JSON-LD & Microdata) Read More »
You can transfer ownership in Google Merchant Center by adding them as an admin user. Remember that if you do so and remove yourself as a user, any website claims you made will be removed and the new owner needs to reclaim the website. This might cause all ads to get disapproved, so make sure
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Expanding your Shopify store to international markets using Google Shopping is one of the most efficient ways to grow your eCommerce business. However, doing it incorrectly can result in poor performance, rejected products, or even account suspensions. This guide walks you through three approaches to submit your product feeds to multiple countries and how to
How to Submit Your Shopify Feed to Multiple Target Countries in Google Merchant Center Read More »
When Google Merchant Center rejects your branding logo image, it means the logo does not meet specific requirements or quality standards. For example, you might see an error message indicating that your logo isn’t readable on small screens. This happens because on smartphones or tablets, a detailed logo with small text can shrink to a
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There are two ways Google Shopping lists your product, a single store listing or a compare price listing. Both very different and will have different results on your advertising efforts. To get a better understanding on how Google presents your products lets explain both examples first and than explain what you can do to get yourself
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When running Google Shopping campaigns, tracking your Return on Advertising Spend (ROAS) is essential. It helps ensure your advertising is profitable and provides a straightforward way to measure the revenue generated for every dollar spent on ads. Why use ROAS? Focusing on ROAS allows you to: How to Calculate ROAS ROAS is calculated by dividing
Calculate Return on Advertising Spend (ROAS) For Google Shopping Read More »
When it comes to remarketing Google offers a wide range of ad formats, these are product image ads (dynamic), responsive ads or a plain static image ad. Each of these ads are different and are designed for different purposes or requirements. The best ad format to use for Google Shopping Remarketing is product image ads.
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