How to transfer ownership in Google Merchant

How to transfer ownership in Google Merchant

You can transfer ownership in Google Merchant by adding them as a user. Remember that if you do so and remove yourself as a user, any website claims you made will be removed and the new owner needs to reclaim it’s website. This might cause all ads to get disapproved, so make sure you can do the whole change up and website claim at the same time.

Steps to undertake

Go to Google Merchant and click on the 3 dots in the top right corner. Than select Users.

Google Merchant Users

Click on the big blue plus button, a new screen will appear with a form.

  • Add the new user email address
  • Check the boxes next admin and standard as roles, click on apply
  • Click on save

Google Merchant Add User

You can now remove yourself as a user by going to the 3 dots in the top right corner and select Preferences

Google Merchant Preferences

Simply click on remove access, remember that if you claimed the website under this email address, the products will be suspended until it’s reclaimed under the new email address.

Google Merchant Remove Access

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