You can transfer ownership in Google Merchant Center by adding them as an admin user. Remember that if you do so and remove yourself as a user, any website claims you made will be removed and the new owner needs to reclaim the website. This might cause all ads to get disapproved, so make sure you can do the whole change up and website claim at the same time.
Steps By Step Guide
- In Google Merchant Center Next click on the gear icon in the top right corner
- Click on People and access
If you are using Google Merchant Center Classic you will need to select Account Access
- Click on the + add user button
- Now a popup will appear and you can add the new email address
- Select Admin as the user access and click on add user
- Go back to People and access and click on the username that you want to remove (or in Google Merchant Center Classic go back to account access)
- Now click on remove user
So i recently took over ownership of a website that had this, I didn’t know about it till I got an email that said I should re-verify my website, had to make a google search about how to transfer ownership, and your guide helped me
really appreciate it
Pleasure, glad the guide helped you.
Hi Emmanurl,
thank you for the answer. So what is the solution if we have a merchant center and google ads registered in france and now the company is registered in USA? We need to change business information and credit card on both account but we are afraid of suspension. What can we do ?
The correct steps would be to close down the Google Merchant Center account and open a new one from the right location, ie USA. Make sure you do not use VPNs, meaning you need to be physically located in the US. GMC will not have any credit card info so you may be talking about Google Ads. For Google Ads, best to contact Google support to ask for advice.
You will likely need to close down the account and create a new account with Google Ads.
Hi,
when you transfer ownership can you change the country of the business information ?
You can not unless next to the country you see a dash, then the address can be changed to a different country, in theory. However, changing the country may trigger a suspension.