Updated on 5 July, 2021
How to transfer ownership in Google Merchant

How to transfer ownership in Google Merchant Center to a new user.

You can transfer ownership in Google Merchant Center by adding them as an admin user. Remember that if you do so and remove yourself as a user, any website claims you made will be removed and the new owner needs to reclaim the website. This might cause all ads to get disapproved, so make sure you can do the whole change up and website claim at the same time.

Steps to undertake

Go to Google Merchant Center and click on the wrench icon in the top right corner. Then select Account access.

Google Merchant Center Account Access

Click on the big blue plus button, a new screen will appear with a form. Enter the user email address.

Google Merchant Center add user

Check the box next to admin and click on add user.

Google merchant center user access

You can now remove yourself as a user by going to the wrench icon in the top right corner and select Preferences

Google merchant center preferences

Simply click on remove access. If the button is greyed out, that means you have not added an admin yet. So make sure to do this first.

Google Merchant Remove Access

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4 months ago

So i recently took over ownership of a website that had this, I didn’t know about it till I got an email that said I should re-verify my website, had to make a google search about how to transfer ownership, and your guide helped me

really appreciate it

Marcus dominique
Marcus dominique
1 year ago

Hi Emmanurl,

thank you for the answer. So what is the solution if we have a merchant center and google ads registered in france and now the company is registered in USA? We need to change business information and credit card on both account but we are afraid of suspension. What can we do ?

Marcus Dominique
Marcus Dominique
1 year ago


when you transfer ownership can you change the country of the business information ?

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