How To Fix Google Merchant Center Branding Logo Image Rejected

How To Fix Google Merchant Center Branding Logo Image Rejected

When you receive a message like this from Google Merchant Center, it indicates that the logo you’ve provided might not be visually readable on smaller screens or devices. When displayed on smaller screens such as smartphones or tablets, the logo’s details might become too small to decipher, which can detract from the user experience.

Submitting your logo to Google Merchant Center is beneficial for including in Google Ads such as display ads, youtube listings, local inventory, etc.
When submitting a logo, there are some criteria you must follow.


  • Logo aspect ratio must be 1:1 (minimum 500*500 pixels – maximum 2000*2000 pixels) or 2:1 (minimum 1000*500 pixels – maximum 2000*1000 pixels)
  • Recommend to use SVG, PNG or WEBP
  • Filesize cannot be larger than 5MB or 2000 pixels

Common Rejection Issues

Unreadable Logo

You may get a message such as: The text in your logo must be readable on small screens. try uploading a more simple logo, like your favicon.

If your logo has intricate details or tiny text elements, consider simplifying it. A simplified version does not necessarily mean you must redesign your brand identity, but perhaps have a streamlined version for smaller displays.

In many cases, the logo is unreadable in tiny sizes. Yes, you are submitting a 500*500 square logo, but when Google uses the image in practice, the logo can be as small as 50 pixels. This causes the text to be unreadable.

Here is an example on the left of what most merchants do, and on the right, what you should do.

Google Merchant Center Logo Example

If you would use the left image, you will start having trouble reading the brand name.

Google Merchant Center Logo Example too small

If you rearrange the logo to make it bigger, it becomes easier to read.

Google Merchant Center Logo Example too small 2

Favicon as a Logo

A favicon is a small icon on the browser tab when you open a website. It’s designed to be simple and recognizable at a tiny size. If your favicon represents your brand well and is distinguishable, consider using it as your logo for Google Merchant Center.

Higher Contrast

Ensure that there’s enough contrast between the text and the background. The text might not be readable on smaller screens if the colors are too similar.

Font Size and Thickness

If your logo includes text, ensure it’s large enough to be read easily. If you’re using a thin font, consider switching to a thicker version for better visibility.

Avoid having too many graphical elements or intricate details that could get lost or muddled on small screens. Instead, focus on a single, recognizable image or symbol.

Incorrect Aspect Ratio

Make sure your image is 100% square (500*500 pixels) or for the rectangle logo absolutely 2:1 (1000*500 pixels) And not 999*500 pixels.

You can check the size of your image:

Windows : Find your image > right click > properties > in the popup select the details tab

Mac : Find your image > ctrl+click > get info

Remove any watermarks

As much as you like to protect your intellectual properties, you can’t have any watermarks.


The background must be white or transparent


Ensure that the logo you submit is relevant to your business and website.

Need Help?
Do you have a question or need specialist support? Get in touch!

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3 months ago

plz guide me to upload a square and rectangle logo in google merchant account plz help me because my logo is rejected for 2 times and this is my last chance to upload logo

N. in CO
N. in CO
6 months ago

I have never seen these logos used, ever, however most company’s logos which I manage, they get rejected. Requesting companies to change their logo to conform with Google is bologna.

Catalin Dobrescu
Catalin Dobrescu
7 months ago

Logo keeps getting rejected. Can anyone help ? I will pay for this gig. Thank you

Sandro Hagen
1 year ago

Where is this Logo shown or used for?

Sandro Hagen
Reply to  Emmanuel Flossie
1 year ago


Abir Hossian
1 year ago

Hello , I also facing logo issue, I dont know How to fix it can you help me on it , please make for me logo

1 year ago

So to have the logo only fit right/left and be in the middle and then top/bottom be white/empty is not possible right?

Reply to  Emmanuel Flossie
1 year ago

Yeah because I have the logo and text only in the middle and then top/bottom are white and GMC keeps rejecting it.

Wrick Bucog
Wrick Bucog
1 year ago

Thanks. Logo uploaded.

2 years ago

So google would like me to change my company branding just so it suites their criteria. No thanks. The branding is the identity of the company, the logo is not meant to be read, even if it contains words, it is recognized as an overall shape by clients

Đặng Văn
7 years ago

However if you do want to submit the logo, there are some criteria.

Would love your thoughts, please comment.x