Google Shopping Management Software, Tools & Services Recommendations

Google Shopping Management Software, Tools & Services Recommendations

With more than 14 years immersed in eCommerce, I’ve experimented with an array of tools, apps, and techniques catering to small and large businesses. This journey has refined my toolbox, and in this article, I’ll share my top picks tailored for my clients.

Which Apps or Tools Do I Recommend?


My top recommendation for Shopify is Multiple Google Shopping Feeds. It is reasonably priced, and its feature set is commendably expansive.

For beginners: An intuitive guided tour requires minimal intervention. Connect your Google Merchant Center account, and you’re set.

For seasoned merchants: The app offers various customization options—from functions and regular expressions to custom metafields.

While I’ve explored other apps like DataFeedWatch, Simprosys, Godatafeed, and others, Woolytech’s offering consistently outshines the rest. Their continuous enhancements and swift one-business-day support make it my go-to choice.


For WooCommerce, WP Marketing Robot is my tool of choice. A unique selling point is its support for submitting variant links—a feature often overlooked in similar plugins. Admittedly, their support could be more responsive. If you’re on a flexible budget, DataFeedWatch is a notable alternative, with a user-friendly setup for novices and ample customization for experts. However, their support is a hit or miss.


For BigCommerce users, Feedonomics, acquired by BigCommerce in 2021, is a prime pick. Though I don’t personally use it due to its fully managed nature, those seeking a non-managed service might find DataFeedWatch to be a worthy contender.
DataFeedWatch has excellent features for those who require data improvements using a wide range of functions.
However, Feedonomics has a reputation for being too expensive, based on merchants reaching out to me for a better management service.

Key Insights

Through my years of experience, I’ve seldom needed basic support, as repetition has made me adept. However, when I require assistance, it’s usually for technical intricacies or addressing potential app bugs. Among the apps I’ve tested, Woolytech stands unparalleled in its consistent and stellar support, albeit exclusively on Shopify.


What I have noticed, especially now, is that I don’t contact support for basic support, as I have done these steps so many times, so most of my support queuries are technical, and most likely related to missing features or bugs. But of all the apps I used, Woolytech is the only company that has consistantly provided great support. Albeit they are only on Shopify.

Google Shopping Management Services

A bit of self-promotion here: my 14-year tenure in eCommerce has been laser-focused on Google Ads. From addressing challenges to future-proofing accounts, I pride myself on my proactive approach. If you’re seeking diligent management, consider FeedArmy. For a deep dive into my expertise, explore the links below.

How To Choose Which Tool Is Best?

Navigating the world of e-commerce requires a combination of the right tools – from importing to exporting and every step in between. While compiling an exhaustive list of tools is challenging, I aim to highlight key features to consider when selecting.

  1. Import methods : Efficient import tools are vital for saving time. They range from straightforward options like uploading a CSV file to integrating with third-party websites. For those utilizing eCommerce platforms, understanding the intricacies of the import process is paramount. Choosing an app that supports all your data is a must.
  2. Scheduled Exports: Opt for a tool or application that enables scheduled data exports to Google Merchant Center. Especially for businesses that often update prices and availability, the flexibility to export multiple times daily can be invaluable.
  3. Editing : The ability to edit product details within the tool is crucial for outperforming competitors. Ensure your chosen platform facilitates independent product editing. However, remember that Google Merchant Center now also supports direct manual edits for added convenience.
  4. Additional Export : Expand your reach with tools catering to various market platforms, such as Amazon, eBay, and Facebook. This broadens your potential audience and diversifies revenue streams.
  5. Price : While pricing is often a significant determining factor, evaluating the value you’re receiving is essential. Consider whether a monthly subscription suits you best or a one-time license fee is more appropriate, or even a free app built by Google (albeit with limited features). Remember to align the cost with the features and benefits the tool offers.
  6. Customer Support: Robust customer support is indispensable for merchants who might not be consistently active on the tool. Ensure the platform offers responsive and helpful support, as this can make or break your experience. Checking reviews will allow you to see how good their services are.


In conclusion, choosing the right e-commerce tool requires a balance of functionality, cost, and support. As you embark on your selection journey, remember these key features to ensure you’re equipped with the best tools for success.

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