Google has just released a new feature that allows you to create collections by combining multiple products.
This allows Google to use all its submitted data, meaning the assets, to enrich product data further. According to Google will increase product performance.
Benefits of Collections
Collections are devised to associate various products with other creative assets, such as images, videos, and text. This integration provides an opportunity for merchants to create richer, more engaging experiences for customers.
Though collections offer numerous benefits, there is a catch. At the time of writing, collections can only be used for promoting local products within Performance Max for store goals. This means the collections feature is yet to be fully exploited for wider-scale or global promotions. However, this presents an exciting opportunity for businesses to maximize local outreach and make their mark in local markets.
I think Google is trying to add new features to Performance Max only and not with standard shopping campaigns and further forcing advertisers from having complete control of advertising. This will no doubt annoy most experts.