News

Hey everyone! If you’re managing vehicle listings in Google Merchant Center, you’ll want to pay close attention to this update. Google has introduced a new value for the availability attribute in Google Merchant Center, specifically aimed at vehicle listings. The new value is called “build to order”, and it’s a game-changer for dealers and sellers who carry vehicles

If you’ve recently logged into your Shopify store and noticed a new “Smart Data Protection” feature, you’re not alone. A lot of merchants have been asking questions, and some have been panicking, about what this change means for their advertising data. Let’s break it all down so you know exactly what’s happening and what (if

If you’re running Google Ads, especially if you’re managing a multi-client account (MCC), listen up. What I’m about to share could save you from losing hundreds of thousands, or even millions of dollars. Over the past year, I’ve witnessed something deeply concerning in our industry. Merchants and agencies are getting hacked left and right, and

Today I want to talk about an important email that most merchants have recently received regarding the migration from Google’s Content API to the new Merchant API. This is a critical update that affects how your Google Shopping feeds connect to Merchant Center, and there are specific deadlines you need to be aware of. What’s

Google has just rolled out some exciting updates to its Shopping promotion policies, and I’m here to break down exactly what this means for your e-commerce business. As of January 7th, 2026, these changes open up new opportunities, especially for merchants running subscription-based models. What’s Changed in Google’s Promotion Policy? Starting this month, Google Shopping

If you’ve been following my content for a while, you’ll know I’ve never been a fan of Google’s automatic import mechanics within Google Merchant Center. I’ve consistently warned against relying on this feature, and today, I’m going to show you exactly why my skepticism is justified, even in 2026. The Promise vs. The Reality Google

Why the Update Matters As eCommerce advertisers and feed managers, we’ve long known that review-incentivisation is a tricky area. On the one hand, offering a coupon or reward to a customer to leave feedback can boost your review volume; on the other hand, it has historically run up against policy concerns. Platforms like Trustpilot, among

Hello everyone, Emmanuel here from FeedArmy. We’ve got another exciting update from Google Merchant Center promotions! So far this year, we’ve already had two significant new features. First, Google added the option to target promotions through Google Wallet, enabling you to display offers to users who select that payment method during checkout. Then, a few

Hello everyone, and welcome back to another FeedArmy update! My name is Emmanuel, and today I’d like to discuss a new and interesting feature that has just been introduced in Google Merchant Center promotions: the ability to target your top-performing products. Previously, I demonstrated how to target different platforms, such as Google Wallet, when creating

Google has recently updated its Misrepresentation policy for Merchant Center and Shopping Ads, following years of confusion and complaints from merchants about unclear enforcement. While Google’s new documentation adds more examples and some much-needed context, it still doesn’t go deep enough. So, in this article, I’ll break down what has actually changed, what hasn’t, and