News

If you’ve been following my content for a while, you’ll know I’ve never been a fan of Google’s automatic import mechanics within Google Merchant Center. I’ve consistently warned against relying on this feature, and today, I’m going to show you exactly why my skepticism is justified, even in 2026. The Promise vs. The Reality Google […]

Why the Update Matters As eCommerce advertisers and feed managers, we’ve long known that review-incentivisation is a tricky area. On the one hand, offering a coupon or reward to a customer to leave feedback can boost your review volume; on the other hand, it has historically run up against policy concerns. Platforms like Trustpilot, among

Hello everyone, Emmanuel here from FeedArmy. We’ve got another exciting update from Google Merchant Center promotions! So far this year, we’ve already had two significant new features. First, Google added the option to target promotions through Google Wallet, enabling you to display offers to users who select that payment method during checkout. Then, a few

Hello everyone, and welcome back to another FeedArmy update! My name is Emmanuel, and today I’d like to discuss a new and interesting feature that has just been introduced in Google Merchant Center promotions: the ability to target your top-performing products. Previously, I demonstrated how to target different platforms, such as Google Wallet, when creating

Google has recently updated its Misrepresentation policy for Merchant Center and Shopping Ads, following years of confusion and complaints from merchants about unclear enforcement. While Google’s new documentation adds more examples and some much-needed context, it still doesn’t go deep enough. So, in this article, I’ll break down what has actually changed, what hasn’t, and

Google has recently updated its product title policy in Google Merchant Center, and it’s worth taking a closer look at what has changed and its implications for merchants. When reviewing the policy, I noticed that the section around brand usage in product titles has been modified. Previously, the guidance suggested that if you sell products

Google has recently rolled out a significant update to its policy on unit pricing measures, which will impact many merchants advertising through Shopping ads and free listings. What Changed? Until now, adding the unit pricing measure attribute has been mostly optional. In fact, the only place where it was consistently required was in Germany for

In 2025, Google doubled down on its verification processes for Merchant Center accounts. Because of widespread abuse, drop shippers, misleading storefronts, and low-quality merchants, Google is introducing stricter rules. One of the newest (and most demanding) changes is the requirement for video verification of business identity when requesting a review after suspension. This article explains:

Google has quietly added something exciting to the Merchant API. While the principal announcement was about transitioning from the Shopping Content API to the new Merchant API, tucked away in the documentation is a hidden feature: AI-powered text suggestions in Product Studio. At the time of writing, this is only available through the API. In

1. ✅ Overview of the New Policy In September 2025, Google will update its Political Content Policy, specifically for Google Shopping ads in the European Union, aligning with EU Regulation 2024/900 (“Transparency and Targeting of Political Advertising”). Under this policy: 2. 🛑 Who Counts as a Political Actor? The policy covers: 3. ✅ Which Ads