If you’ve been trying to set up Google Customer Reviews in Shopify and running into issues, you’re not alone. In this guide, I’ll walk you through exactly why the old method stopped working, what your options are today, and how to get it running for free using the Google & YouTube app.
Why the Old Method No Longer Works
Until August 2025, you could add the Google Customer Reviews script directly to Shopify’s pixels or modify it to work in the checkout. The script would trigger a pop-up at the end of checkout, asking customers whether they’d like to receive an email prompting them to leave a review after a set number of days.
That no longer works. In August 2025, Shopify changed how checkout functions, and pop-ups are no longer supported. Since the Google Customer Reviews widget relies on a pop-up prompt, the entire script-based approach became obsolete overnight.
Should You Even Use Google Customer Reviews?
Before jumping into the setup, I want to be honest with you: Google Customer Reviews is not my first recommendation for most merchants.
Here’s why:
You have very little control over your reviews. If a customer leaves an unfair or false review, it is extremely difficult to get it removed. Google holds a very high bar for what qualifies as a removal-worthy review, and unlike third-party platforms, you can’t easily manage or respond to reviews (though limited reply functionality has been rolling out).
Third-party solutions give you more control. Apps like Judge.me or Loox put more power in your hands. If something goes wrong, you have actual recourse. For most of my clients, I recommend going with a third-party for this reason alone.
That said, many merchants specifically want Google Customer Reviews because they come directly from Google and can appear in Google Ads and Shopping listings. If that’s your goal, here’s how to set it up for free.
Option 1: Third-Party App (Not Recommended)
There are third-party apps available that handle Google Customer Reviews integration for you. The one I’ve seen recommended most often charges around $20 per month.
In my opinion, that’s not worth it. The main selling point is that it handles the setup and adds the Trusted Store badge, but you can add the badge to Shopify yourself for free without paying a monthly fee. Given that the Google Customer Reviews system itself has the limitations I mentioned above, I wouldn’t spend $20/month on it.
Option 2: Google & YouTube App (Free, Recommended)
This is the method I recommend. Here’s how to set it up step by step.
Step 1: Enable Google Customer Reviews in Merchant Center
- Open Google Merchant Center and navigate to Add-ons > Discover.
- Find Google Customer Reviews and click Add (if it’s not already enabled).
- Confirm it shows as enabled under your active add-ons.
Step 2: Make Sure the Google & YouTube App Is Installed in Shopify
In your Shopify admin, make sure you have the Google & YouTube app installed and connected to your Google Merchant Center account.
Step 3: Add the Block to Your Thank You Page
- In Shopify, go to Online Store > Themes and click Edit Theme.
- On the top dropdown (which defaults to Homepage), switch it to Checkout and Customer Account.
- Click on Checkout, then select Thank You.
- In the left panel under Sections > Main, click Add Block.
- You’ll see Google Customer Reviews listed as an option under the Google & YouTube section — click it to add it.
Step 4: Set Your Estimated Delivery Days
Once the block is added, set your estimated delivery days (for example, 7 days). This tells Google when to send the review request email to your customer.
Click Save and you’re done.
What’s Different Now?
The key change in this new setup is that the review opt-in no longer appears as a pop-up. Instead, it’s embedded directly into the Thank You page as a section block. Customers see it naturally as part of the post-purchase experience, which is cleaner and less intrusive anyway.
Hi,
Thank you for sharing, this. Just followed your video guidance. All checked in GMC and the addon is active (used to be used in the past), G&Y app installed and GMC linked (was already), app block added to thank you page, but the block is not showing after we done several test purchases. We tried with different email addresses as well just to make sure address was not used in the past. Do you know what can be the reason for that?
Thank you
Lot’s of merchants have complained about this, and currently I don’t know why this is. I recommend you fill out this form to get Google to look into this: https://support.google.com/merchants/contact/shopify_3p_support_app
For some reason this only works when I refresh the thank you page, it doesn’t show it on the first try
Additional scripts is no longer supported by Shopify. So yes, you may find things no longer work.
Even if we haven’t yet switched over to the new thank you page?
If you are still using the old checkout, and the additional scripts, it should still work as expected.
So what happened was we switched to the new thank you page, then switched back when we realized that we couldn’t use this script. Ever since switching back, we put this script back in just as laid out in the instructions above, and it works, but only upon refresh. My theory is: Shopify is still rerouting customers to the new thank you page on the very first initial load and then subsequent visits it is the old thank you page
That sounds like a Shopify issue. I doubt they will fix that, as they will want merchants to be using the new system. But I recommend that you contact Shopify regarding your issues.
Hi guys, I’m here to help you save your time. Additional script is pretty useless as it’s now deprecated since there’s a message that says “Additional scripts is deprecated. Replace your additional scripts with pixels in customer events and with app blocks in the editor.” Also, I have tried Shopify Customer Event using this method. Few months ago, this custom event would have worked but now if you do it, then this pixel/event will be sandboxed. So there’s no way to make this work. This is driving me nuts.
Yes, the Google customer reviews will not work, regardless how you code it, because Google requires to render a popup, and that is not allowed as per the new Shopify pixel policies. The team at digitaldarts, most likely are not aware of the documentation. I have referenced it in my article regarding this issue. I recommend you submit feedback to Google, the more people that complain about it, the faster Google will do something about it. But do it via the feedback method, do not contact Google.
Hi,
please how do i fix this?
Pixel will not track any customer behavior because it is not subscribed to any events. Learn more
That is correct, Google Customer Reviews will not work with pixels, you will need to use the additional scripts for now. Hopefully Google will fix it by the August 2025.
Hello Emmanuel, the checkout script page is no longer supported. Does your solution also work with the custom pixel section?
Currently it does not.
Hello Claudiu, I have have built the script which is in beta, if you like to participate and get this installed, please email me at [email protected]
Works! Thank you
Pleasure!
Hello,
Thank you for the great guide! I’m facing a problem. When i go to “Growth, Manage Programs” i don’t see “Customer Reviews”. I have Product Ratings, Remarketing, Promotions etc, but no Customer Reviews.
Any idea how to activate it? I have 3 merchant accounts for different stores and they all don’t have an option to enable Customer Reviews.
I can still see it, make sure you are an admin. Maybe that is causing you to not see all options?
No, i’m the only admin of all 3 merchant accounts. The only thing that is missing is Customer Reviews. All other options are there.
I have never encountered this issue. I recommend reaching out to Google Support.
Hello, I do Have a strange behavior, I do not get this google review script popup in my Dawn 13.0 theme after order placed , but after order placed and I check this order status in my admin section I can go to top order maintenance section menu and activate “see customer order page” and as soon as I see this order page I do get this pop up with customer email inside and option for me Yes or No , as a store owner I can do it but not as a customer after order placed 🙂 Any solution to fix this ? Thanks
Hello Mike, please note that the theme is irrelevant, considering the review popup appears on the thank you page, which is part of the checkout, not the theme.
As Shopify is moving away from additional scripts and moving towards pixels, I recommend you install an app that supports this feature. Do not use my code, as it will no longer work in 2025 when Shopify moves away from additional scripts.
Strange that Google app for Shopify do not support this important Google option :). Which app would you recommend ? Thanks.
Currently I don’t know of any that do it.
Following up on this, has anybody had any luck integrating the opt-in module into the sandboxed pixel environment?
It’s scheduled to be built.
Hey Emmanuel,
Thank you for your code and instructions to set-up Google Reviews in Shopify.
I am using Mr Parker Theme and I copied your code to the Checkout -> Order status page Additional scripts, per the tutorial.
This seems to work as I placed a test order and have the pop-up displayed on the order status page to sign on Google reviews.
Nonetheless I have a question for you. As I start my business, to reference my products I only have SKU and ASIN (Amazon Product number) which I use to upload reviews for my products in Google and it works.
Will this work with your code to describe products in the order:
“products”: [{%- for item in order.line_items -%}{%- if item.variant.barcode != blank -%}{“gtin”:”{{ item.variant.barcode }}”}{%- unless forloop.last -%},{%- endunless -%}{%- endif -%}{%- endfor -%}]
I see no reference to SKU in there.
Thank you very much for your suggestion, merci!
The products attribute is only for barcodes, not SKU. Google uses the barcodes as the identifier. If you like to learn the technical details, have a look here: https://support.google.com/merchants/answer/7106244
Thank you a lot Emmanuel !
For the moment I will remove the code ”products” as it is mentioned optional by Google.
Also regarding the fa_language variable, I do not see any mention of CA (for Canada, as Odenium is based in Quebec), would it be ok for you if I add this line
{%- when ‘CA’ -%}{%- assign fa_language = ‘fr’ -%}
Thanks again
As Canada has both English and French, I have no way to set it to both, so by default I have updated the code to include English, but you can modify the code by changing it to French.
Thank you Emmanuel for your answer! 🙂
Hey Emmanuel,
You’ve been kind enough to offer input over on the Google Community pages. I’m now trying to get setup for Google Seller Reviews. After trying to follow their guide for a while, I found this tutorial. Thank you! It’s so much more straightforward than what Google has to offer and obviously doesn’t require me to lookup the proper Shopify objects.
I’m using the Dawn theme. I copied your code to the Checkout -> Order status page Additional scripts, per the tutorial, and it’s the only script in there. I made a purchase on my own site (using Chrome), but got no opt in at the end. So I tried again, this time using a different browser (Safari) which I had cleared of all history and cookies, and a different email address that had never been used on my site. Again, nothing. I get the confirmation screen and email, but no opt in pop-up.
I’ve re-coped and pasted the code, just to make sure. I definitely got all of it, from copyright line to copyright line. I double-checked my Merchant ID, and that’s right. My theme.liquid has the correct doctype declaration. But still, nothing when I complete the transaction.
Any suggestions?
Double check the additional scripts section where you add the code is the order status section, if you have multiple sections.
If that doesn’t work, you may try to check the browser developer tools to check if there are any errors, ie Javascript errors.
You can also double check the source code, to see if the data is populated.
Interesting…
https://drive.google.com/file/d/177wQxg_G4Z6Ma10__R5Nt-qZ3Pun4Mgw/view?usp=sharing
The transaction data aren’t appearing in the script. No idea why, though. My merchant_id and estimated_delivery_date are correct. I just checked and the liquid objects are definitely in the script, as copied from this page.
So I searched around a bit and found this thread. Sure enough, it’s the first_time_accessed conditional that’s causing the issue. As soon as I remove that, I get the pop-up.
I Googled a bit, and it looks like this has been an issue—or, at least, the usability of first_time_accessed has been questioned—for at least a couple of years. Some say it depends on the form of payment used. All of the threads appeared to end unresolved.
OK… Not sure what happened. I thought I had replied, but nothing is here.
Anyway, bottom line was that the first_time_accessed conditional appears to be unreliable. There are a number of posts supporting that on the Shopify Community. As soon as I removed that, the pop-up worked.
Hello Jason, thank you for letting me know. I will update the article to provide this advice. Thanks!
I have the refresh theme, It doesn’t work for it in theme liquid, How do you even get it to work on that theme?
If you have added the badge to your theme and it doesn’t work, that may indicate it’s incorrectly implemented or other coding is breaking Google’s code. I suggest you look at you browser console logs.
It worked! I accidentally put the wrong snipped code in on merchant center! Thanks for the tutorial
Pleasure, and glad to hear it worked.
Thank You so much for this amazing resource! Your work has been incredibly helpful to our small business!
We have a completely made-to-order business where we work with the customer to create custom products. Thus, our delivery window is really case-by-case. Is it possible to edit the code so that instead of delivering the google survey after a given number of days, we could change it to when fulfillment status is completed? Currently we have it set to 14 days delivery time, but some of our customers that have complex orders will receive a review request while their order is still in progress.
Thanks so much!
Hello Jonni, pleasure. That’s an interesting question. Basically, the x days you tell Google that the items are delivered are static values. I don’t see how you can dynamically change this. And I would recommend you use a review platform that can send manual invites, such as Trustpilot, etc. Here is a full list: https://support.google.com/google-ads/answer/2375474