How Long Does It Take Google Merchant Center To Process Data

Great question with multiple answers based on conditions. So let’s explain how long the wait time is.

First-Ever Feed

When you have never created a feed before and you have for the first time added a feed to Google Merchant Center, then the approval process takes between 3 to 5 business days (weekends don’t count).

Make sure that you do not have any feed errors by checking Products > Feeds > Click on your feed > Processing. Also check that your products are not missing any crucial requirements by checking Products > Diagnostics

Existing Feed When Updating or Adding New Products

When you have an existing feed connected to Google Merchant Center and have all previous products already approved, then it takes around half an hour for it to reflect in the account.

You can check the processing of the feed info in Google Merchant Center by going to Products > Feeds > Click on your feed > Processing

Google Merchant Center Feed Processing

And after half an hour, the info will be updated and can be viewed by going to Products > All products

The info will also be reflected in Google Ads, at the same time. However in certain rare situations that are outside of our control, this can take up to 24 hours.

Google Merchant Center All Products

Some Tips For Common Issues

  • Make sure that Google Merchant Center collects product info after you have updated your feed if using a text file, Google sheets or XML. If you are using Google’s Content API, you need to contact the app developer.
  • If you have a large product list, for example, 50k+ then it will take longer for everything to be processed
  • If you have errors in your feed, the processing will completely or partially fail
  • Google Ads does not show all product data. Google Ads > Shopping Campaign > Products > Click on your product. This is a long-standing bug and can be ignored. As long as the info submitted is correct in Google Merchant Center, any missing data in Google Ads can be ignored. As your ads will use the info from Google Merchant Center.

Need Help?