Attributes

Google Shopping Description Optimization – Google Merchant Center

Google Shopping Description Optimization – Google Merchant Center

The description is one of the essential parts that Google considers when ranking you for eligible ad auctions in Google Shopping. Improving the quality of your product descriptions will result in better performance, thus receiving more clicks and sales. As of September 1st, 2020, all products should have a description to ensure higher performance. Reference: […]

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Google Shopping Title Attribute Optimization – Google Merchant Center

Google Shopping Title Attribute Optimization – Google Merchant Center

The title is one of the essential attributes for ranking and increasing your CTR for both Shopping Ads, Buy on Google, Free Listings, and Display Ads. Why Optimize The Title? Optimizing your title increases your data feed quality, which results in better performance. This means you get more eligible impressions due to the higher ranking,

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Google Shopping ID Attribute Optimization - Google Merchant Center

Google Shopping ID Attribute Optimization – Google Merchant Center

The easily overlooked Google Shopping attribute is the ID due to its insignificant foundation. However, the ID field is vital for a lot of reasons. This article will explain some tips, recommendations, and corresponding values attributed to the Google Merchant Center ID field. Introduction The ID attribute is a required field used for Google to

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