Google is slowly expanding vehicle ads to more countries. In February 2024, Google announced vehicle ads for Australia, and yesterday, as Arpan Banerjee highlighted over at LinkedIn, they are available for the United Kingdom.
With the announcement, Google highlighted that vehicle ads don’t support vehicle parts, accessories, tires, and services. However, all of these, except for services, are available for normal shopping ads.
You can also benefit from the April 2024 update, where Google launched new features to show lease and finance options.
The only downside is that you are forced to use Performance Max; you can not use standard shopping ads.
