Your logos are an easily overlooked part of Google Shopping. Did you know that your favicons are used in Google Shopping listings? I didn’t. In this short part 2 on improving your shopping performance, I explain why it is important.
When I first looked at the shopping results for baby sunglasses in Australia, the free listings showed a branded icon inside the ad format. I assumed this was the logo uploaded in Google Merchant Center. When I investigated further, I found out that the logos are actually your favicons. I noticed that some shopping listings have a globe icon, a default logo for websites that did not upload a custom logo.
When I checked the product landing page, I noticed that the logos matched the favicon, and where the globe icon was shown, it showed the merchant did not have a favicon. The branding shows how important it is to upload a favicon.
Equally important is the need for an easily recognizable favicon. Avoid uploading logos with text, as they may not be legible. Instead, opt for a simple logo that can be seen in the shopping listings, ensuring it effectively represents your brand.
It’s worth noting that the favicon size in shopping listings is a standard 32 pixels by 32 pixels. While I recommend uploading a larger favicon size, the larger sizes will not be used in Google Shopping as it will be resized. This guideline can help you ensure your favicon is displayed correctly.
Please remember that the branded logos only appear on free shopping listings, not shopping ads.
Google constantly tests new ad formats, so what we see today may differ next month.