As of writing Google Merchant Center shows you unpaid clicks as shown in the image below. But what if you want to see data in Google Analytics?

You can get data in Google Analytics by appending a UTM query string. The below is what you would want to add


Depending on your url structure you may need to add a question mark or an ampersand in front of the added querystring. If your url contains a question mark. Then add the below to the URL.


If your URL does not have a question mark, then add the below query string


The below different examples are what you would want to see in its complete form

  • https://www.example.com/products/my-product-url/?utm_source=google&utm_medium=shopping_enhanced_listings&utm_channel=shopping_enhanced_listings
  • https://www.example.com/products/my-product-url/?variant=123456879621&utm_source=google&utm_medium=shopping_enhanced_listings&utm_channel=shopping_enhanced_listings

If you use FeedArmy you can build your URLs using the following examples.

If your source is a complete URL. Then add the source URL + (? or &) + utm_source=google&utm_medium=shopping_enhanced_listings&utm_channel=shopping_enhanced_listings

If your source is from Shopify. Then add the https://www.example.com/products/ + handle (source) + /?variant= + variants > id + &utm_source=google&utm_medium=shopping_enhanced_listings&utm_channel=shopping_enhanced_listings
As shown in the image below

Google Analytics View The Data

After a few days, you can begin seeing data in Google Analytics by going to Acquisition > All Traffic > Source/Medium and choose shopping_enhanced_listings

As you can see in the image below, you can begin starting to see your data.

Google Analytics Shopping Organic Listings

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