Shopify Customer Events are activities or interactions that a customer has with a Shopify store. These events are tracked by Shopify to help store owners understand customer behavior, improve the shopping experience, and optimize marketing strategies. Examples of Shopify customer events include:
- Page Views: When a customer views any page on the Shopify store, such as product pages, home pages, or collection pages.
- Product Views: When a customer views a specific product page.
- Add to Cart: When a customer adds a product to their shopping cart.
- Checkout Initiated: When a customer starts the checkout process.
- Purchases: When a customer completes a purchase and an order is created.
- Sign-ups: When a customer creates an account on the Shopify store.
- Email Subscriptions: When a customer subscribes to the store’s newsletter or email list.
- Cart Abandonment: When a customer adds items to their cart but does not complete the purchase.
- Product Reviews: When a customer leaves a review for a product they purchased.
- Returns: When a customer initiates a return for a product they bought.
These events are essential for store owners to monitor and analyze, as they provide valuable insights into customer behavior, preferences, and potential issues in the shopping process. By leveraging this data, store owners can tailor their marketing efforts, improve customer retention, and enhance the overall shopping experience.
How To Give Access:
Go to Shopify > Settings > Users and Permissions > Click on your staff member
Or when you add a new user click on add staff
Scroll till you see store settings and expand the option.
Now Check the box next to View Customer Events and Manage and Add Custom Pixels
