How To Enable Shopping Actions in Google Merchant Center
Before I delve in how to set up Google Shopping Actions, I would like to explain what it is. By enabling shopping actions you can enjoy a new source of traffic by showing ads when users use Google Assistant, not only that, you can also show up in Google Search and Google Express.
By using shopping actions users can buy instantly inside Google Express or Google Assistant. Google uses a commision based system, so any sales you make, through Google Actions will be invoiced at the end of the month.
Step 1) Request Form
As of writing this tutorial, Google Shopping Actions are still in beta and only available in the US. To request for this option to be available, fill out this form.
Step 2) Enabling Shopping Actions
If you have an existing feed
Log in to Google Merchant Center (GMC) > Products > Feeds > click on your feed > Settings > click on the country of sale > check the box next to Shopping Actions > Save
If you are creating a new feed connection
GMC > Products > Feeds > Blue Plus Button > Check the box next to Shopping Actions
Step 3) Add Tax Settings
If not already completed, add your tax settings in GMC > Tax
Step 4) Add your Shipping Settings
If not already completed, add your shipping settings
Step 5) Add Returns Policy
Go to Return Policy and click on add default returns policy
Fill out the form as per your returns policy, then click on save.
Step 6) Adding Customer Contact Email & Accept Terms of Service
Go to Shopping Actions and add your customer contact email address
Choose your marketing options
Scroll down, read and accept the terms of service
Step 7) Testing
As of writing this tutorial, the testing button is greyed out, however, you can click on it and complete this section.
This will now load up a set of tests you need to complete, follow each individual steps.
Once you have completed all the steps, click on request final validation
When you are approved and you do not have an existing shopping campaign in Google Ads, then create one. You can create a standard or smart shopping campaign.