How To Enable Buy On Google (Shopping Actions) in Google Merchant Center

Buy on Google has now been discontinued.

Before I delve into how to set up Buy On Google (Formerly Shopping Actions), I would like to explain what it is. By enabling Buy On Google you can enjoy a new source of traffic by showing products when users use the Google Shopping Tab.

By using Buy on Google users can buy instantly inside Google or Google Assistant. Google uses a commision based system or zero commision (depending on your setup), any sales you make with commision based system, through Buy On Google will be invoiced at the end of the month.

Step 1) Enable Buy On Google

You can enable the program by going to Google Merchant Center > Growth > Manage Programs > click on Get Started for Buy On Google

Step 2) Enabling Shopping Actions

If you have an existing feed

Log in to Google Merchant Center (GMC) > Products > Feeds > click on your feed > Settings > click on the country of sale > check the box next to Buy On Google > Save

I have a tutorial on how to add your Amazon Inventory Listings.


If you are creating a new feed connection

GMC > Products > Feeds > Blue Plus Button > Check the box next to Buy On Google

Step 3) Add Tax Settings

If not already completed, add your tax settings in GMC > wrench icon > Sales Tax

GMC Tax Settings

Step 4) Add your Shipping Settings

If not already completed, add your shipping settings GMC > wrench icon > shipping and returns

GMC Shipping Settings

Step 5) Add Returns Policy

Go to Return Policy and click on add default returns policy

GMC Add Default Return Policy

Fill out the form as per your returns policy, then click on save. GMC > wrench icon > shipping and returns > return policy.

Step 6) Adding Customer Contact Email & Accept Terms of Service

Go to GMC > wrench icon > Buy On Google and add your customer contact email address

Choose your marketing options

Add your privacy policy page

Scroll down, read and accept the terms of service

Step 7) Testing

As of writing this tutorial, the testing button is greyed out, however, you can click on it and complete this section.

Shopping Actions Testing

This will now load up a set of tests you need to complete, follow each individual steps.

Shopping Actions - Complete Testing

Once you have completed all the steps, click on request final validation

Final Step

When you are approved and you do not have an existing shopping campaign in Google Ads, then create one. You can create a standard or smart shopping campaign.

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