Google Merchant Center Show Your Return Policy In Your Google Shopping Listings and Ads

You can now show your return policy in your free shopping listings and shopping ads. These new features allow you to show your policy for customers to read the return details before clicking on an ad or listing.

Adding return policy details results in better performance and increased trust for both customers and Google.

What You Need To Prepare

  • Your return policy page must contain at least:
    • which countries you accept returns from
    • how many days after delivery you can return a product
    • complete steps to initiate a return (email, telephone, address, return procedures)
    • when to expect a refund
  • Which country the return policy applies to
  • Your policy URL
  • If you accept returns or not
  • How can customers return products? (In-store, at a kiosk or by post)
  • How a customer receives a return label (download/print, in the box, or customer responsibility)
  • How many days after delivery can a customer return a product?
  • If a customer can return a product in new, used, or both conditions?
  • In which currency does the policy apply?
  • Is there a restocking fee?
  • If or what a customer needs to pay for defective products or customer remorse.

Step 1) Google Merchant Center

  1. Go to Google Merchant Center
  2. Click on the gear icon in the top right corner
  3. Select Delivery / Shipping and returns from the tools menu
  4. Click on the tab Returns policies
  5. Start the setup by clicking on Add policy
Google Merchant Center Return Policy Step 1

Step 2) Add Your Country

Add your country by searching and selecting the country you are targeting.

If you have one policy for multiple countries, select all countries it applies to. If you have a policy for each country, you can create multiple policies.

Google Merchant Center Return Policy Step 2

Step 3) Add Your Policy URL

Add your policy URL and choose if you accept returns or not.

Google Merchant Center Return Policy Step 3

Step 4) Choose How Customers Return Products And How To Receive The Return Label

Most merchants will have their products returned by post. And choose to let the customer download/print the return label for defective products and customer remorse.

Google Merchant Center Return Policy Step 4

Step 5) Add How Many Days A Return Is Valid

Most countries have laws that require a minimum return days requirement. For example, in the UK, it is 14 days of receiving the product. Check your local government for more information.

Add how many days the return policy is valid for.

Google Merchant Center Return Policy Step 5

Step 6) In Which Conditions Can Products Be Returned

A product condition for return can either be new or used or both.

Google Merchant Center Return Policy Step 6

Step 7) Define The Shipping Fees, Restocking Fees A Customer Needs To Pay

  1. Choose the currency the policy applies for
  2. Select if there is a restocking fee (non, fixed price, or a percentage)
  3. Choose if the customer needs to pay for returning products or not.
Google Merchant Center Return Policy Step 7

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