Created on 23 January, 2022
Google Merchant Center Flags Website As Parked Domain

Google Merchant Center Flags Website As Parked Domain

On rare occasions, you may find your website being flagged by Google as a parked domain.

Two main factors cause a website to be flagged. 1) Google can not assess your website 2) Website content does not meet Google’s requirements.

Below is a list of possible reasons for getting flagged for parked domain:

Failed Website Crawls

  • Disallowed URL is returned (check your robots.txt file)
  • URL with connection error (check user agent or IP address blocking)
  • Incorrect base domain (check https vs http, and check www vs non-www)

New Domain Names

  • Your domain name had a previous owner and was disapproved (check using https://archive.org/web/ or use a whois tool)
  • Your domain name had payment issues with Google (new or previous owner)

Content

  • If the content on your website is copied from another website (add original content)
  • Not enough unique and or valuable content
  • Cookie-cutter content (websites that are created to hold multiple spots on the first page)
  • Low-quality content
  • Violation of editorial guidelines (you can check the list here: https://support.google.com/merchants/answer/2877578?hl=en)
  • Unprofessional content (such as poor grammar, non-clear content)

IP Modification

  • If you are showing different content to Google and or users based on IP detection and modification
  • If you are showing different content based on browsers or devices

Google Cache

  • If the cached version of your website is different from the live website (check by using cache:www.feedarmy.com in your browser address bar)
  • Low-quality content that is still visible in the cache

Slow Response

  • Having a website with a slow response time (make sure its 3seconds or faster)

Redirection

  • Redirecting URLs (check you are not redirecting www to non-www or HTTP to HTTPS), (Always submit the final URL)

Trust

  • Domain name details don’t match website or business details (all must match)

Server Issues

  • Any server issues (check your server logs for non 200 response codes)

Advertising

  • If you are using AdSense or other advertisements on your website
  • Content that looks like its an ad

Pricing

  • Having pricing issues, such as missing currency
  • Using automatic currency conversion

Availability

  • Not enough products in stock (make sure more than 50% of items are in stock)

Products

  • Not having enough physical products
  • Not having any products stocked (POD, Print on Demand is not allowed)
  • Only offer software downloads

Layout

  • Website layout that looks like a one-pager
  • Content that looks like its template content
  • Using template images or text
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