There are multiple requirements for listing products on Google’s Free shopping listings, ie: Enhanced Listings On Surfaces Across Google. In this article I will cover all the different areas.
While there are two ways you can submit products to Surfaces Across Google, there is only one for Google Shopping. If you only use structured data, then you can show on areas such as Google Images or Google Search. If you want to show up on all shopping areas including Google Shopping, then you need to submit a data feed in Google Merchant Center.
If you already have a product feed submitted to Google Merchant Center, then you should automatically have enhanced listings enabled. You can check by going to Products > Feeds. Here you should see surfaces across Google
If you do not have a data feed solution, then you can create one using the following options:
Here is a list of attribute requirements:
Make sure you provide accurate product information, any low quality data is subject to refusal.
The trust factor is the second or actually the most important element. Not having a high enough trust level will not allow you to be eligible for enhanced listings. Google does not share these metrics, and I recommend you complete all the steps below. Some of these are officially referenced requirements, others are not referenced and are based on my experience.
What better way to show the products you sell are valid then adding barcodes and brand values. However do not buy your own, or create fake barcodes. Only add accurate barcodes stamped on the product itself. If you are a manufacturer, you can in this case buy your own.
Link to 3rd party platforms
As of writing, only PayPal is listed, by adding a 3rd party platforms you can increase the trust factor. Alongside the trust factor, you will also get future sales via PayPal when it gets integrated.
In Google Merchant Center go to the top right corner > wrench icon > linked accounts > click on platforms > click on the blue plus button
Google My Business
Another way to increase the trust factor is by linking your Google My Business account. Here essentially it verifies your business details submitted in My Business.
In Google Merchant Center go to the top right corner > wrench icon > linked accounts > click on Google My Business > click on the blue plus button
Adding your business information and customer service contact details are extremely important. Google needs to show that when a customer has a problem they can contact you.
In Google Merchant Center go to the top right corner > wrench icon > business information > about your business
Website Contact Details
Make sure to add a telephone number, business address, email address and a contact form on a contact page.
Make sure your business is officially registered.
Add your business logo, this will be used in eligible shopping ads and display remarketing ads.
Reviews are the most important element. As this verifies you have sold items and had responses to the sale of goods.
Important, do not copy-paste reviews from 3rd party sites onto your own site. If you have used a 3rd party review site, and Google has a partnership with them, then you don’t need to do anything.
If you have not collected any reviews on your site or are not using a Google verified review partner, you can also use Google Customer Reviews.
A long standing review collection is required. You will need to at least have 6 months to 1 year of reviews.
Make sure you are in good standing and all policy flags are cleared. You can find these under Products > Diagnostics
If you see warnings or errors, resolve them.
By adding shopping actions and having just a few sales will signal to Google that you are a trustworthy business. This because Google collects a lot more data on the process of ordering and delivering.
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