The Dangers of Duplicate Listings in Google Shopping: Don’t Fall for the Hype

In recent weeks, a new “tactic” has been making the rounds on LinkedIn, claiming to boost Google Shopping sales by duplicating product listings. These posts often promise a 500% increase in conversions with the same ad spend and show examples of how to clone high-performing products with different titles, descriptions, and images.
But let’s set the record straight: this tactic is a clear violation of Google’s Shopping Ads policy. It might deliver short-term gains, but in the long run, it’s risky, unsustainable, and unethical.
As a Google Shopping consultant with over 15 years of experience, I’ve seen the long-term damage that black-hat tactics like this cause—not only to Google Merchant Center accounts, but also to businesses and their reputations.

What Is the Duplicate Product Tactic?

The idea behind this tactic is simple:

1. Identify high-performing products or search terms.
2. Create one or more duplicates of the same product using different titles, descriptions, and images.
3. Submit them all to Google Merchant Center as “unique” listings.

The goal is to dominate the ad auction by displaying multiple variants of the same product, creating the illusion of variety and thereby increasing exposure.

On the surface, it might seem like a clever way to gain more visibility. But here’s why it’s a terrible idea.

Why Duplicate Listings Are a Policy Violation

According to Google’s official Shopping Ads policy under Abuse of the Ad Network, retailers are prohibited from trying to gain an unfair advantage in Shopping campaigns.

This includes:

• Repeatedly listing the same product using slight variations
• Offering little unique value
• Trying to manipulate ad visibility or rankings

While some advertisers argue that Google’s policy doesn’t explicitly mention “duplicate listings,” it doesn’t need to. Google deliberately writes its policies in general terms so they can apply to a wide range of manipulative behaviors—not just the ones currently in fashion.

Yes, listing the same product multiple times to gain an edge is considered an abuse of the ad network, and it will eventually lead to account suspension.

Who Pays the Price? Your Clients

If you’re an advertiser using these tactics, you’re not just risking your credibility—you’re putting your clients’ businesses at risk.

Here’s what typically happens:

• The merchant unknowingly gets suspended due to duplicated listings.
• They have no idea why and blame the agency or freelancer managing their account.
• Their sales stop overnight.
• They now have to go through the complex and stressful suspension appeal process—often without help.
• Their trust in you is destroyed.

Once an account is suspended, getting it reinstated is not easy. I work with suspended merchants daily, and even when every violation is resolved, approval is far from guaranteed.

Why White-Hat Strategies Win Long-Term

There’s a reason I don’t use shortcuts. White-hat, policy-compliant strategies may take a bit more effort, but they provide:

• Sustainable account performance
• Long-term client relationships
• Protection against sudden suspensions or bans
• Better ROI over time as trust and account history grow

I’ve helped countless merchants achieve strong performance using compliant methods. It’s possible to scale without tricking the system.

A Final Word to Advertisers

If you’re considering this tactic—or already using it—ask yourself:

• Do I want a short-lived campaign or a long-term business?
• Do I want to be known for clever hacks or trusted expertise?
• Am I willing to risk a client’s account to chase a trend?

Google Shopping isn’t just about who can game the system best. It’s about aligning with policies, providing value, and building campaigns that last.

If you don’t understand the policies, you shouldn’t be managing Shopping campaigns—period.

References

This article is referenced from the LinkedIn hype train:

https://www.linkedin.com/posts/arturmaclellan_google-shopping-is-ruthless-and-if-your-activity-7334181047397478401-aJ8e?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOvlFgBtBYNzze1I-xG7Flzcj4Hdq5ksMU

https://www.linkedin.com/posts/activity-7338422418262175745-PeJu?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOvlFgBtBYNzze1I-xG7Flzcj4Hdq5ksMU

https://www.linkedin.com/posts/ibharatsoni_most-brands-fight-for-the-1-spot-in-google-activity-7335651498019692544-F6nU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOvlFgBtBYNzze1I-xG7Flzcj4Hdq5ksMU

Need Help Staying Compliant?

If your account has been suspended or if you want help auditing your Shopping setup for violations, I offer a comprehensive suspension review service. Learn more here:
👉 Fix Your Suspended Google Merchant Center Account

🙋Questions or Need Help?
Do you have a question or need specialist support? Get in touch! I’m happy to help you optimize your Google Shopping listings for the best performance.