In a recent update from Google Merchant Center, advertisers should note two important changes related to the condition attribute—especially if they’re running ads across YouTube surfaces or promoting vehicle listings.
1. Condition Attribute No Longer Shown on YouTube Surfaces
Previously, the condition attribute (e.g., new, used, refurbished) was excluded from showing certain ad types like Demand Gen and Discovery. Now, this limitation has been extended to YouTube surfaces as well.
This means:
- If you’re advertising on YouTube through Google Shopping or other formats, the condition of your product will not be displayed.
- This update aligns with Google’s broader policy of simplifying product display across specific ad types.
So, if you’ve been wondering why your product’s condition isn’t visible in your YouTube ads—now you know why.
2. Refurbished Attribute Not Allowed for Vehicle Ads
Another policy change impacts advertisers running vehicle ads in the Google Merchant Center. You can no longer use the “refurbished” condition for vehicle listings.
- Only “new” or “used” conditions are allowed for vehicle products.
- If you’ve remanufactured a vehicle and tried to list it as refurbished, Google will no longer support this.
This change ensures greater consistency and clarity for users searching for vehicles.