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New Promotion Section On Google Shopping & Search

New Promotion Section On Google Shopping & Search

Google has been busy making the consumer’s shopping experience even better. Starting today, when you search for a product, Google will organize and show your competitively priced or discounted products from retailers across the web. Starting in October 2021, Google will allow users on Web Search to toggle between the most popular deals for major

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Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads

You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on

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How To Add Google Analytics 4 (GA4) In Shopify

Google Analytics 4 (GA4) is currently not a replacement for Google Analytics Universal (GA3). GA4 is data driven and creates a different set of reports. While GA3 collects data based on sessions and pageviews, GA4 collects data based on events and parameters. GA4 allows you to automatically track events based on enhanced measurements. However as

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Google Merchant Center Policy Update For Availability Status

Earlier this year, on the 27th of March 2021, Google mentioned new website quality enforcement. Now Google has redefined an element of availability requirements. The new update requires the availability status to be the same on the website as in the checkout. Source: https://support.google.com/merchants/answer/10725934 What Does This Mean? Make sure you clearly show if the item

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Google Merchant Center Now Accepts WebP Images

Ever since Google introduced WebP image formats, which are a much smaller and lighter image format than jpg or png, Google Merchant Center did not support this image. You can now use WebP images for the main image_link and additional_image_link. The primary purpose of WebP images is to speed up your website. Lighter images equal

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How to Upload Shopify Customer List To Google Ads

Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will purchase from you again, setting up a Display Remarketing campaign or Smart Display campaign will generate that extra sales opportunity. Why waste your initial customer acquisition efforts when you can

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Updated Contact Detail Requirements for Google Shopping / Google Merchant Center

Initial policy confirmation was on 8th June 2021. Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Re-confirmed policy update (10th July 2021) : https://support.google.com/merchants/answer/10599909 Before the policy update, you required a minimum of 2 contact points on your website. Starting from August 2021, you only need 1. Which Contact

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Google Shopping Website Quality Policy Enforcement

As of March 27th of 2021, Google enforces stricter requirements for quality websites, i.e.: editorial guidelines and professional requirements. Since April 2020, Google has already adopted the need for quality websites with high enough trust signals. It is now going one step further. Source: https://support.google.com/merchants/answer/10670168 What Topics Revolve Around Website Quality Popups Generally, PopUps are

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Verify & Claim Squarespace Website In Google Merchant Center

A step-by-step guide on how to verify and claim your Squarespace website in Google Merchant Center. Getting The Tag Claim your website by going to Google Merchant Center and click on the gear icon in the top right corner. Then choose Business information > Website If you have not yet added your website URL, please do

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