Yes, finally, some good news. Google is preparing to allow manufacturers to prevent affiliates from advertising their products on Google Shopping.
As you might know, affiliates can also advertise your products on Google Shopping. This can have a positive or negative effect. Google now allows you to block them for those that see a significant negative impact of affiliates advertising your products.
This new feature is still in beta, and only a select few will see this option.
You can check if you are eligible by going to Google Merchant Center > Wrench Icon > Shopping ads setup. In this section, you should see Affiliates (beta).
At the bottom of the list of affiliates, you can choose not to allow affiliates to advertise.
Simply choose no, then click on save.
Important!
Just to clarify who you are blocking, affiliates are not the same as resellers. Blocking affiliates are sites such as Amazon, eBay, Pricegrabber, Nextag, Shopzilla, etc… In other words, marketplaces. You can review the list before blocking them.
The Benefits?
Doing this will allow you as a manufacturer and resellers to advertise on Google Shopping, which will ultimately benefit you in other ways.
Such as:
- More direct sales
- Lower costs per clicks
- Higher ranking
The Negatives?
- Might reduce your overall sales
- Might reduce your brand awareness