Google Merchant Center added a new optional subattribute for merchants listing vehicles. This new subattribute is for the Installment attribute.
You can now add the maximum distance the vehicle can be driven per year under the financing or leasing contract without adding any additional per-kilometer or per-mile charges.
This attribute is only optional for the German market.
Make sure that you append the distance with km or miles.
What would this look like in practice when submitting a spreadsheet-like value?
| installment(months:amount:downpayment:credit_type:mileage_allowance) |
| 36:299 EUR:2500 EUR:lease:10000 km |
And here is an example of how it would look when using an XML data feed:
<g:installment>
<g:months>36</g:months>
<g:amount>299 EUR</g:amount>
<g:downpayment>2500 EUR</g:downpayment>
<g:credit_type>lease</g:credit_type>
<g:mileage_allowance>10000 km</g:mileage_allowance>
</g:installment>When submitting the mileage allowance, ensure that this value matches the mileage allowance submitted on the product landing page.
When submitting the value, ensure it is based on the monthly rate, not the yearly rate.
If several mileage options exist (10,000 – 15,000 – 20,000), submit the one that matches the submitted amount.
Now lets bring this all together and see how a verhicle listing would look like.
| Attribute | Value |
ID [id] | VW-GOLF-48213 |
Title [title] | Volkswagen Golf 1.5 TSI Life – Leasing |
Description [description] | Volkswagen Golf 1.5 TSI Life, 6-speed manual, grey metallic. Leasing: 36 months, 10,000 km per year. |
Link [link] | https://www.example-autohaus.de/fahrzeuge/vw-golf-48213 |
Image link [image_link] | https://www.example-autohaus.de/images/vw-golf-48213.jpg |
Google product category [google_product_category] | 916 (Vehicles & Parts > Vehicles > Motor Vehicles > Cars, Trucks & Vans) |
Store code [store_code] | AH-MUC-01 |
Vehicle fulfillment [vehicle_fulfillment] | in_store:AH-MUC-01 |
Condition [condition] | used |
Brand [brand] | Volkswagen |
Model [model] | Golf |
Trim [trim] | Life |
Year [year] | 2024 |
Date first registered [date_first_registered] | 2024-03-15 |
Mileage [mileage] | 18500 km |
Color [color] | Grey |
VIN [vin] | WVWZZZCDZRW123456 |
Body style [body_style] | Hatchback |
Engine [engine] | Gasoline |
Price [price] | 0 EUR (lease only, not available for cash purchase) |
Installment [installment] | 36:299 EUR:2500 EUR:lease:10000 km |
Official documentation: https://support.google.com/merchants/answer/6324474?hl=en