By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns, using feed rules and applying custom labels. Then, create campaigns based on these labels.<\/p>\n\n\n\n
This can be done by utilizing the script and plugin below, which generates data in a spreadsheet which can be used as a supplement feed.<\/p>\n\n\n\n
This script was made possible by looking at the code Jermaya Leijen<\/a> created, where the original inspiration came from Frederick Vallaeys<\/a>. So, these two deserve enormous credit.<\/p>\n\n\n\n