{"id":128484,"date":"2024-02-06T16:54:10","date_gmt":"2024-02-06T09:54:10","guid":{"rendered":"https:\/\/feedarmy.com\/?p=128484"},"modified":"2024-03-26T17:03:40","modified_gmt":"2024-03-26T10:03:40","slug":"how-to-add-bulk-price-in-google-merchant-center-shopping","status":"publish","type":"post","link":"https:\/\/feedarmy.com\/kb\/how-to-add-bulk-price-in-google-merchant-center-shopping\/","title":{"rendered":"How To Add Bulk Price In Google Merchant Center \/ Shopping"},"content":{"rendered":"\n<p>Google has recently launched a new attribute named &#8220;<a href=\"https:\/\/support.google.com\/merchants\/answer\/12674897\" target=\"_blank\" rel=\"noopener\" title=\"\">bulk price<\/a>,&#8221; designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google&#8217;s Shopping. In the past, many merchants could not communicate that products were available at different bulk pricing rather than one price.<\/p>\n\n\n\n<p>This new solution allows for the representation of pricing for multiple quantities, offering a clearer understanding for consumers interested in purchasing larger quantities at a discounted rate. It&#8217;s important to note, however, that merchants are still required to enable the purchase of individual units, except in cases where products are sold exclusively in bundles.<\/p>\n\n\n\n<p>The &#8220;bulk price&#8221; attribute specifically caters to scenarios where a product is priced individually and where you offer a reduced rate for larger quantities, such as ten or more of the same item.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Do I Need To Do?<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> <div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How To Add Bulk Price In Google Merchant Center or Shopping\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gm7obG2nu90?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div> <\/div><\/figure>\n\n\n\n<p>To implement this feature, and for this demonstration, merchants can input this information into a spreadsheet, like a supplemental or primary feed, in TSV format (tab-separated values). You can of course set this up in the primary feed using Content API or XML files.<\/p>\n\n\n\n<p>For spreadsheets, we want to add the column labeled &#8220;bulk_price(min_quantity:price).&#8221; For instance, if a single unit is priced at $20 and a bulk purchase of 5 units is priced at $15 each, the entry would be formatted as &#8220;5:15.00 USD&#8221; for that product.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>id<\/td><td>bulk_price(min_quantity:price)<\/td><td>price<\/td><\/tr><tr><td>abc123<\/td><td>5:15.00 USD<\/td><td>20 USD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you offer a purchase of 100 units priced at $10 each, a separate column should be added to reflect this pricing structure.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>id<\/td><td>bulk_price(min_quantity:price)<\/td><td>bulk_price(min_quantity:price)<\/td><td>price<\/td><\/tr><tr><td>abc123<\/td><td>5:15.00 USD<\/td><td>100:10.00 USD<\/td><td>20 USD<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Additionally, for products sold in predetermined multiples (e.g., a pack of tiles that contains 5 or 10 tiles), it is necessary to include both the &#8220;unit pricing measure&#8221; and &#8220;unit pricing base measure&#8221; values to represent the minimum quantity available for purchase accurately.<\/p>\n\n\n\n<p>Price for 1 pack (quantity 5 at $5 each) is $25<\/p>\n\n\n\n<p>Price for 5 packs is $4 each<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>id<\/td><td>bulk_price(min_quantity:price)<\/td><td>price<\/td><td>unit_pricing_measure<\/td><td>unit_pricing_base_measure<\/td><\/tr><tr><td>abc123<\/td><td>5:20.00 USD<\/td><td>25 USD<\/td><td>5ct<\/td><td>1ct<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading fa-need-help has-black-color has-text-color has-background has-medium-font-size\" style=\"background-color:#eff6fc;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">Need Help?<br>Do you have a question or need specialist support?\u00a0<a href=\"https:\/\/feedarmy.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch!<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Google has recently launched a new attribute named &#8220;bulk price,&#8221; designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google&#8217;s Shopping. In the past, many merchants could not communicate that products were available at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":128485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[210],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/feedarmy.com\/wp-content\/uploads\/2024\/02\/How-To-Add-Bulk-Price-In-Google-Merchant-Center.webp","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5sIwe-xqk","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/posts\/128484"}],"collection":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/comments?post=128484"}],"version-history":[{"count":5,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/posts\/128484\/revisions"}],"predecessor-version":[{"id":128492,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/posts\/128484\/revisions\/128492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/media\/128485"}],"wp:attachment":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/media?parent=128484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/categories?post=128484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/tags?post=128484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}