{"id":117240,"date":"2021-07-03T19:58:44","date_gmt":"2021-07-03T12:58:44","guid":{"rendered":"http:\/\/34.86.244.108\/?page_id=117240"},"modified":"2024-04-11T15:06:52","modified_gmt":"2024-04-11T08:06:52","slug":"google-shopping-case-study-3","status":"publish","type":"page","link":"https:\/\/feedarmy.com\/google-shopping-case-study-3\/","title":{"rendered":"Google Shopping Case Study 3"},"content":{"rendered":"\t\t
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Smartphone
Cases\nCase Study<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Background<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The client wanted to migrate there shopping feed to FeedArmy and as a secondary request, they wanted me to manage their account. They wanted to keep a reasonable sales volume and move away from there self-management setup and let me improve there advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Migrate data feeds and implement advanced shopping campaign while keeping a cost per conversion of $17.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Goal<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Goal 1 Achieved<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Resolve data feed issues and set up an advanced shopping campaign. Here it was a monthly improvement, as you can see in the graph, the sales went up every month while keeping the cost per conversion under $17 until January 2019 (Goal 2)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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After December 2018, sales cost increased and sales volume dropped, the Christmas period had an effect. To keep the momentum going, we concluded to test new areas with a larger total budget and higher cost per conversion target.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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04<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Goal 2<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Goal 2 Achieved<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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With a higher cost per conversion, I could start bidding higher for brand awareness, as this will result in more sales in the long term and short term. I achieved this by increased bidding on relevant search terms in the shopping campaign, creating showcase ads and implementing text ads. By doing this, I increased sales by 30%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Achieving the clients goals time over time, gives me great satisfaction<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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06<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Success<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SmartphoneCases Case Study <h6>01<\/h6> <h5>Background<\/h5> <p>The client wanted to migrate there shopping feed to FeedArmy and as a secondary request, they wanted me to manage their account. They wanted to keep a reasonable sales volume and move away from there self-management setup and let me improve there advertising.<\/p> <p>Migrate data feeds and implement advanced shopping […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P5sIwe-uuY","amp_enabled":false,"_links":{"self":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/pages\/117240"}],"collection":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/comments?post=117240"}],"version-history":[{"count":26,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/pages\/117240\/revisions"}],"predecessor-version":[{"id":129027,"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/pages\/117240\/revisions\/129027"}],"wp:attachment":[{"href":"https:\/\/feedarmy.com\/wp-json\/wp\/v2\/media?parent=117240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}