{"id":117240,"date":"2021-07-03T19:58:44","date_gmt":"2021-07-03T12:58:44","guid":{"rendered":"http:\/\/34.86.244.108\/?page_id=117240"},"modified":"2024-04-11T15:06:52","modified_gmt":"2024-04-11T08:06:52","slug":"google-shopping-case-study-3","status":"publish","type":"page","link":"https:\/\/feedarmy.com\/google-shopping-case-study-3\/","title":{"rendered":"Google Shopping Case Study 3"},"content":{"rendered":"\t\t
The client wanted to migrate there shopping feed to FeedArmy and as a secondary request, they wanted me to manage their account. They wanted to keep a reasonable sales volume and move away from there self-management setup and let me improve there advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Migrate data feeds and implement advanced shopping campaign while keeping a cost per conversion of $17.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Resolve data feed issues and set up an advanced shopping campaign. Here it was a monthly improvement, as you can see in the graph, the sales went up every month while keeping the cost per conversion under $17 until January 2019 (Goal 2)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t After December 2018, sales cost increased and sales volume dropped, the Christmas period had an effect. To keep the momentum going, we concluded to test new areas with a larger total budget and higher cost per conversion target.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t With a higher cost per conversion, I could start bidding higher for brand awareness, as this will result in more sales in the long term and short term. I achieved this by increased bidding on relevant search terms in the shopping campaign, creating showcase ads and implementing text ads. By doing this, I increased sales by 30%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Achieving the clients goals time over time, gives me great satisfaction<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Goal<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Goal 1 Achieved<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
04<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Goal 2<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
05<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Goal 2 Achieved<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t