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Shopify Product Pricing Setup With FeedArmy For Google Shopping

Shopify Product Pricing Setup With FeedArmy For Google Shopping

In this article I will explain what the default settings are for when you import product pricing from Shopify to FeedArmy. The default settings are created based on industry standards.

FeedArmy default pricing import settings

By default FeedArmy will import the price as defined by the product info set in Shopify. This applies to both main products and variants. When you set a compare at price in shopify, and if this value is higher than the price value, FeedArmy will set the values sent to Google Shopping as per example below.

Example 1 : If you have set a compare at price that is $100 and the price that is set to $50 in Shopify

Than FeedArmy will do the following :

  • Price : $100
  • Sale Price : $50

Example 2 : If you have not set a compare at price and the price that is set to $50 in Shopify

Than FeedArmy will do the following :

  • Price : $50
  • Sale Price :

Example 3 : If you have set the compare at price $25 lower than the price that is set to $50 in Shopify

  • Price : $50
  • Sale Price :

This is done so that you can enjoy the benefits of automated promotions.

Shopify Compare At Price

Sale Price Effective Date

The sale price effective date is not used, as Shopify does not have this function, however you can edit this value in FeedArmy if you want to set it at a certain time. Make sure that both landing page and data feed price or sale price always has the same values.

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Tip:
Make sure you enable update rules for both price and sale price in FeedArmy
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Minimum landing page requirements for sale prices (compare at prices)

These are the requirements you’ll need to meet to show ads for your product. If you don’t follow these requirements, Google will disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

  • Meet the requirements for the price attribute with a some exceptions.
    • The sale price does not have to be the most prominent price on the landing page. For example, if you display price and sale price, the original price can still be in a larger font.
    • Clearly display both non-sale and sale prices on your landing pages.
  • Use a value for sale price that matches the sale price that you display on your landing page.
  • Submit the price attribute with the full price of your product (the cost when it’s not on sale), even when you submit sale price. If your product is on sale and you don’t submit the sale price attribute, submit the sale price as the value of the price attribute.
  • Use a value that’s less than the value you submit for price.

I do not want to use this feature

Not a problem, there are two ways to make sure the price you sell at, is the same in Google Shopping. (Remember automated promotions, will be different)

Option 1

Remove the compare at price for your product

Option 2

Use the FeedArmy > Import > Import Rules to change the price = price and sale price = leave blank

Below an image that shows you the setup.

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