Learn More About Advertising

Great Articles

Manually Edit Products in Google Merchant Center
Emmanuel Flossie

Manually Edit Products in Google Merchant Center

There’s a wide range of options at your disposal when it comes to editing your product information, such as the primary feed, supplemental feed, feed rules, to manual product editing. I have previously prepared a comprehensive article and an accompanying video elaborating on this subject. In this article, we’ll delve into the details of manually editing products

Read More »
Easing of COVID-19 Restrictions For Google Shopping
Emmanuel Flossie

Easing of COVID-19 Restrictions For Google Shopping

Google announced that as of June 2023, restrictions on coronavirus (COVID-19) related content under the Sensitive events policy will be lifted. This change is a direct response to the shifting landscape of the COVID-19 pandemic and reflects the progress made in dealing with the virus globally. Under the updated policy, Shopping ads and free listings that contain

Read More »
Google Tests Quick Checkout Button for Select Shopify Users, With Mixed Opinions
Emmanuel Flossie

Google Tests Quick Checkout Button for Select Shopify Users, With Mixed Opinions

Google is constantly innovating to make online shopping more accessible and seamless. One of their latest pilot tests involves the integration of a ‘Quick Checkout’ button for select Shopify merchants, aimed at streamlining the purchasing process. However, not all users are thrilled with this new feature, citing issues with personalization and optional product features. What

Read More »
Canadian Advertisers Gain Access to Google Shopping Vehicle Ads
Emmanuel Flossie

Canadian Advertisers Gain Access to Google Shopping Vehicle Ads

Starting in April 2023, vehicle ads will be available to all Canadian advertisers, marking a significant milestone in digital automotive advertising. This new ad format will allow advertisers to effectively promote their entire inventory to potential customers searching for vehicles on Google.com. The introduction of vehicle ads in Canada is just the beginning, as plans

Read More »
[Solution] Can't Connect GMC Sub Account With Shopify Google Channel App
Emmanuel Flossie

[Solution] Can’t Connect GMC Sub Account With Shopify Google Channel App

Many users have faced challenges while trying to connect their Google Channel app from Shopify to their Google Merchant Center sub-account. In this article, we will discuss a workaround that has proven to be effective for some users. Solution The solution involves adding a different email address as the sub-account user. This is necessary because

Read More »
Google Merchant Center's New Policy Update Ensuring a Safer Shopping Ad Experience
Emmanuel Flossie

Google Merchant Center’s New Policy Update: Ensuring a Safer Shopping Ad Experience

Google Tightens its Grip on Shopping Ads. Strengthened Policy Enforcement to Safeguard Users, Employees, and Ads Ecosystem. On March 31, 2023, Google announced it would intensify its efforts to regulate content and prevent harmful behavior within its shopping ads to protect consumers, employees, and the Google Ads ecosystem. While similar policies were already in place, the updated

Read More »
Google Merchant Center's Latest Metric Addition Click Potential
Emmanuel Flossie

Google Merchant Center’s Latest Metric Addition: Click Potential

Google Merchant Center has recently introduced a new metric called “click potential.” Based on past traffic metrics and provided product details, this metric allows businesses to see how well their products perform compared to their other products. By providing this new insight, Google aims to help merchants optimize their product listings and improve their overall

Read More »