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New Feature Browsing Experience In Google Merchant Center
Emmanuel Flossie

New Feature: Browsing Experience In Google Merchant Center

Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers

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Attribution Model Changes in Google Merchant Center
Emmanuel Flossie

Attribution Model Changes in Google Merchant Center

Starting in early 2024, you can no longer choose first-click, linear, time-decay, or position-based conversion models. Only data-driven or last-click attribution models will be available when setting up conversion models from Google Analytics in early 2024. Once Google has changed your attribution model and you no longer want to use data-driven, you can change the

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E-juice Not Allowed On Google Shopping & Free Listings
Emmanuel Flossie

E-juice Not Allowed On Google Shopping & Free Listings

As of November 2023, Google no longer allows E-juice for shopping ads or free shopping listings. E-juice is a liquid used inside e-cigarettes, also known as vape juice. Because e-cigarettes are considered dangerous products, Google has updated its policies and disallowed all e-juice listings.

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How To Fix Non Family Safe Content In Google Merchant Center
Emmanuel Flossie

How To Fix Non Family Safe Content In Google Merchant Center?

As of the 21st of November 2023, you will notice new warnings in your Google Merchant Center diagnostics tab highlighting Non Family Safe Content issues.Non Family Safe Content refers to adult-oriented products (e.g. erotic clothing, sexual enhancers or profane content). More info: https://support.google.com/merchants/answer/6150138 How To Fix? First, identify the reason, as with all of Google’s

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How To Add Countries in Google Merchant Center
Emmanuel Flossie

How To Add Countries in Google Merchant Center

As of last week (mid-November 2023), you can add countries in Google Merchant Center Next using your default data feed. However, as with Google Merchant Center Classic, this setup is not recommended. Why Not? When adding countries to your default feed, you use your data feed’s default language and currency. This means if you initially

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Brand Logo & Checkout Links Now Supported in Google Merchant Center Next
Emmanuel Flossie

Brand Logo & Checkout Links Now Supported in Google Merchant Center Next

As Google is slowly adding more features that already exist in Google Merchant Center Classic, today, I noticed that Google has added two new features in Google Merchant Center Next. Business Logos and Colors for Ads Previously, this was called branding. Google is now calling it Business Logos and Colors for ads, which you can

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How To Add Small Business To Google Merchant Center
Emmanuel Flossie

How To Enable Small Business In Google Merchant Center

If you enable Small Business in Google Merchant Center, you can show an annotation (tag) on your products on Google Search and Google Maps. It will also show as a result in Google Search when you choose both Web Search and the Shopping Tab filters. Why Enable? Enabling that you are a small business will

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New Google Shopping Results With Member Benefits
Emmanuel Flossie

New Google Shopping Results With Member Benefits

Menachem Ani discovered today that Amazon Prime is advertised in the shopping tab when searching for products in the US. This specific ad is listed when searching for plumbing baths. I was immediately disappointed that Amazon Prime was added, as it would make it so much harder for merchants to compete against Amazon. I then discovered

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Google Launches Automated Importing for Promotions Using Crawler
Emmanuel Flossie

Google Launches Automated Importing for Promotions Using Crawler

Google is launching another innovative feature in automated promotions, making a considerable difference for merchants. This innovation promises to place promotions from their websites on sites automatically. But what exactly does this mean for your online store? Google’s new algorithm is designed to crawl your site for any promotions that meet its criteria. Once identified,

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