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How To Add Negative Keywords In Google Shopping / Performance Max
Emmanuel Flossie

How To Add Negative Keywords In Google Shopping / Performance Max

While you can add negative keywords to standard shopping and performance max campaigns, the steps to achieve these goals differ. Adding negative keywords is an essential part of advertising, ensuring you can achieve your goals and reduce wasted spending, resulting in a higher ROI. Adding negative keywords is essential for: Cost-Efficiency: Negative keywords help save money

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How To Add Promotions In Google Merchant Center
Emmanuel Flossie

How To Add Promotions In Google Merchant Center?

Google Merchant Center promotions are a feature that allows you to add coupons, discounts, sales, and more on Google Search, Google Shopping, and Google Images. And as of November 2023, you can also add your promotions to the Google Chrome browser. Common misunderstanding. A common misunderstanding is that Google Promotions is a checkout redemption system, so

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What is Google Shopping, And How Does It Work?
Emmanuel Flossie

What is Google Shopping, And How Does It Work?

A Comprehensive Guide for Online Retailers and Consumers Google Shopping has emerged as a vital marketplace for online retailers, blending the convenience of web shopping with the power of Google’s search technology. It offers consumers a seamless way to compare prices and products from various merchants. This article delves into the nuances of Google Shopping,

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How To Add Another Website to Google Merchant Center
Emmanuel Flossie

How To Add Another Website to Google Merchant Center

In Google Merchant Center, you are not restricted to only one website. If you are a merchant or an individual that owns several different websites, such as targeting different countries you can request an advanced account. Having an advanced account will allow you to add multiple domains using sub-accounts and have distinct merchant names for each

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Fix Missing, Mismatch or Invalid Data [Condition]
Emmanuel Flossie

Fix Missing, Mismatch or Invalid Data [Condition]

When you get a condition warning, Google tells you a discrepancy has been found in the product structured data you submitted for one or more of your items. The condition attribute (e.g., “new” or “used”) does not align with the submitted data feed information. Because you have opted out of automatic updates, these product offers

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How To Segment Google Shopping Campaigns Using Custom Labels
Emmanuel Flossie

How To Segment Google Shopping Campaigns Using Custom Labels

Google Shopping Custom Labels for Google Ads is a helpful attribute that allows you to define your campaigns at a much higher level. It lets you create different asset groups (Performance Max) or ad groups (Standard Shopping). For example, in Performance Max, you can define asset groups based on ROAS, margins, seasonality, performance, etc. Using

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How To Subdivide Products in Google Shopping Campaigns?
Emmanuel Flossie

How To Subdivide Products in Google Shopping Campaigns?

It is very common that you would want to subdivide products into different ad groups, asset listings or campaigns. In this article I will explain how to accomplish this for both standard shopping and performance max. I will provide a guide assuming you have already setup a campaign. A popup will appear allowing you to

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How To Add Structured Data to Shopify for Google Merchant Center
Emmanuel Flossie

How To Add Structured Data to Shopify for Google Merchant Center

If you have received errors or warnings regarding missing or invalid data for prices, condition, availability, etc… Then the code below will solve this issue. You will need to both updates Opengraph and JSON-LD. Copy the JSON-LD code and paste it inside your product.liquid file using the latest JSON-LD technology. And replace two lines in your social-meta-tag

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Products Not Showing in Google Shopping Search
Emmanuel Flossie

16 Reasons: Products Not Showing in Google Shopping Search

Please read Google Shopping Free Listing, if you need guidance on this topic, the below is for Google Shopping Paid Ads. A very simple question with multiple reasons, we will start with the most common and fundamental issues you might have with showing products on Google Shopping. Before You Start Before diving into an searching

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Google Shopping Optimize Landing Page
Emmanuel Flossie

Google Shopping Optimize Landing Page

All links from your Google Shopping have to land directly on the destination page of your product, meaning the page itself must have an ordering function available. Google’s Policy mentions that linking to a page that does not contain the ordering button of that particular product will not be a valid submission. However, this is

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