Learn More About Advertising
Great Articles
How To Add Google Ads Remarketing Tag To Shopify
An easy step by step guide on how to add Google Ads remarketing tag to Shopify using the latest features. Step 1) Get Your Audience Source Tag ID Login to Google Ads, then in the left hand menu select Tools > Audience manager From the top menu, click on Your data sources Here you will
Different types of Google Merchant XML Data Feeds
In this article we cover the different XML data feeds for Google Shopping. Currently there are 3 types of XML data feeds that can be used which are product, inventory and promotions. Lets delve in to each feed and explain what they are and what benefit you can have from using them. Products Data Feed The products
Setting Up Google Shopping Audiences
Google Shopping Audiences allows you to retarget customers that have already clicked on your ad by assigning a bid adjustment to bid higher than you usually would. Ok I can hear all of you already saying another Google scheme to get more money out of my pocket. Well yes and no. And here is why there
Use Google Shopping Insight For Creating Better Ads
Google has launched a great new feature which allows you to see what is most popular between products, brands, regions, device and seasons. Currently it is still in beta and only available for the US with around 5000 products. This tool allows you to easily make more decisive decisions. Lets dive in and see what
Google Merchant Assortment Report
All Merchants can now discover the top 100 products that are currently not being sold in your data feed, this allows you to quickly identify what is selling on Google Shopping which you currently have not listed. Where is the Assortment Report? The assortment report is located inside your Google Merchant account where you can see
Google Shopping Automated Promotions Tips
Today I explain how to gain the most out of the new automated promotions feature in Google Shopping. Which attributes are collected to create the automated promotions? Unfortunately, there is no official listing other than Sale Price and Free Shipping. However, after digging deep, we have found a lot of info regarding Price Drop, which we will
Keep Google Shopping Up To Date With Inventory Updates
If you update your pricing, availability and sale price more than once a day, using the online product inventory updates allows you to update these values at a different time. Lets say we have our normal data feed that updates at midnight, but before lunch time you update the whole range with new prices and
How To Show Google Shopping Product Ratings
Google Shopping star ratings can be defined into two categories, the product ratings which we will talk in this article, and seller ratings. Both very different in nature. Seller ratings which refer to a service, require a minimum of 100 unique reviews and have an average rating of 3.5 stars while product ratings refer to the
Google Shopping Full Guide
A list of important articles to improve your Google Shopping experience and knowledge. Google Shopping Basics Website Data Feed Google Ads Extra FAQ
How To Accept Client Manager In Google Ads
Step 1 Login to your Google Ads Account (Formerly Google Adwords) Step 2 Click on the Tools & Settings in the top right corner > Setup > Account Access Then click on Managers, under action select Accept Need Help?
Google Merchant The URL is Unavailable for Claiming
In this article we cover two scenarios related to unavailable for claiming issue. These are: In both scenarios be very careful which steps you take to avoid potential loss of data, performance ora suspension. URL Claimed At A Higher Level: Sometimes, you might encounter a message that reads, “The URL has been claimed at a higher
Google Shopping Ad Group Promotions Retires in September 2015
At the end of September 2015 the Promotion field for Ad Groups will retire and will be replaced by an automated system. To continue with adding custom promotions you will need to start using Google Merchant Promotions. Google Adwords has done a test and compared the CTR between Adwords Promotions and Automated Promotions and have concluded that the