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How To Setup Google Shopping Email Remarketing
Google has announced in 2017 that it launched Email Remarketing for Google Shopping. Allowing you to target customers by bidding higher with a bid adjustment using data from existing users. Very similar in how audiences work using the remarketing list. How It Works Remarketing with customer emails works by showing relevant ads when the customer
Google Shopping How To Increase Conversions
When it comes to Google Shopping there are a lot of elements that play a big part in your advertising efforts. There is no simply trick, Google Shopping requires a high standard maintenance in different areas. In this article I will cover the different elements that contribute to the successes of your advertising efforts. Data
How To Enable Search Console in Google Analytics 4 & View The Reports
Compiling your organic search data within Google Analytics 4 streamlines data visualization, consolidating it all in one accessible location. To integrate your Search Console data into Google Analytics, follow the following tutorial for seamless activation. Connecting Google Search Console to Google Analytics 4 You must be an administrator to link the accounts. Setting Up The
Setup a Display Dynamic Remarketing Campaign With Google Shopping Products
In this article, I will cover all the steps required to set up a Google Ads display dynamic remarketing campaign using Google Shopping products. We will cover the following topics in this article Step 1) Setting up a remarketing tag I have already created some articles on how to implement the remarketing code for certain
Google Shopping Requirements Starting 1st September 2016
Google has announced some changes and requirements to the products feed specifications. It is important that you fully read and understand what needs to be done. Unit Pricing The unit pricing will be made available to all marketplaces to ensure a consistent pricing across the marketplace. This attribute allows you to set pricing based on
Google Shopping for Image Search
Google has announced it’s rolling out Google Shopping Ads on Image Search results. This will have a huge impact on increased traffic, especially for mobile devices. With mobile devices globally overtaking desktop devices, it is all but important to optimize and improve for the ever-growing landscape of mobile devices. According to Google, the mobile searches
Google Merchant GTIN Required From 16th May 2016
As of May 16 2016 a GTIN (Global Trade Identification Number) which can be a EAN, UPC, IBAN, JPN is going to be required for the following countries Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom, United States. The general rule is that if a manufacturer has assigned a GTIN ie
Understanding & Researching The Checkout Using Analytic Tools
A couple of years ago I have written several articles that explain how to build a mobile checkout on smileywar.com. These articles based on one of the best performing checkout applications I have ever built. I was very happy with the functionalities and visual aspect, but there is always room for improvement. So yesterday I have developed my
Google Shopping SSL Requirements
When you want to publish products on Google Shopping it is important to understand the requirements when it comes to the checkout & security. The basic rule is that if you are collecting personal information than a SSL certificate is required. Lets delve into the first topic which is when you need to have a
Google Shopping Has Recently Become More Important
Whether you are a merchant whom has advertised on Google for a long time or your about to start. A couple of days ago (Mid February 2016) the landscape for advertising in Google has changed dramatically for desktop users. In this article we explain what has changed and what you need to do to compete. Google’s old
How to be labeled refilled in Google Shopping
To be labeled refilled for printer cartridges in Google Shopping, you need to meet certain requirements. Do note that as Google is constantly experimenting with features that what is suggested here might be invalid in the near future. Requirement 1 You need to place your refilled cartridges in the correct category. Which is :
How To Add Shopify Pixel Google Ads Conversion Tracking + Enhanced Conversions
Easily add Google Ads conversion tracking to Shopify in less than 15 minutes. This Shopify Pixel / Customer Event code, has been tested and verified as working for Shopify merchants that have enabled Checkout Extensibility. The first step is to get your conversion id and label. Log in to Google Ads and go to Goals