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Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads
News

Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads

You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to …

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News

Payment Methods No Longer Needs To Be Shown Prior To Checkout For Google Shopping

Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the …

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How To Add Google Analytics 4 (GA4) In Shopify
Google Analytics

How To Add Google Analytics 4 (GA4) In Shopify

Google Analytics 4 (GA4) is currently not a replacement for Google Analytics Universal (GA3). GA4 is data driven and creates a different set of reports. …

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Google Merchant Center Policy Update For Availability Status
Requirements

Google Merchant Center Policy Update For Availability Status

Earlier this year, on the 27th of March 2021, Google mentioned new website quality enforcement. Now Google has redefined an element of availability requirements. The new …

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Google Merchant Center Now Accepts WebP Images
News

Google Merchant Center Now Accepts WebP Images

Ever since Google introduced WebP image formats, which are a much smaller and lighter image format than jpg or png, Google Merchant Center did not …

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How to Upload Shopify Customer List To Google Ads
Tips

How to Upload Shopify Customer List To Google Ads

Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will …

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Fix Products Expiring Created Via Website Crawler In Google Merchant Center
Tips

Fix Products Expiring Created Via Website Crawler In Google Merchant Center

Products naturally expire after 30 days. This is true for every data feed method you choose. Google needs fresh data, however, how do you resolve …

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Updated Contact Detail Requirements for Google Shopping Google Merchant Center
News

Updated Contact Detail Requirements for Google Shopping / Google Merchant Center

Initial policy confirmation was on 8th June 2021. Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Re-confirmed policy update …

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Fix Limited performance due to missing value [gtin]
Errors

Fix Limited performance due to missing value [gtin] In Google Merchant Center

General Recommendation When submitting product identifiers, the following should be applied. If a manufacturer has assigned a bar code, then submit brand, mpn (if available), …

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Google Shopping Website Quality Policy Enforcement
News

Google Shopping Website Quality Policy Enforcement

As of March 27th of 2021, Google enforces stricter requirements for quality websites, i.e.: editorial guidelines and professional requirements. Since April 2020, Google has already …

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