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Google-Showcase-Ads-Setup-Guide-&-How-It-Works
Emmanuel Flossie

Google Showcase Ads, Setup Guide & How It Works

In this article, I will delve into the new Google showcase ads. This article will cover both what it is, the benefits, and how to set it up. Benefits The benefits of using showcase ads are : Showcase ads are triggered when a generic search term is searched, as the customer is unsure of what

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Emmanuel Flossie

How To Delete a Google Merchant Feed Rule

Once you have created a feed rule or a draft rule in Google Merchant, you can always delete them in your data feed rules tab. Step 1 Login to Google Merchant Step 2 Select your feed Go to Products > Feeds > Click on your feed Step 3 Select your feed rule Go to Rules

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Google Changes EU Playing Field In General Search Results
Emmanuel Flossie

Google Changes EU Playing Field In General Search Results.

As of yesterday the 27th September 2017, Google has dramatically changed the way shopping ads are displayed in general search results, in other words the absolute top position are now auctioned equally among all marketplaces. What does it mean? From now on other marketplaces such as google, ebay, kelkoo, shopzilla etc… will be labelled in

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Emmanuel Flossie

New Competitive Metrics in Google Shopping – Absolute Top Spot

As Google Shopping is growing into a larger marketplace, we merchants, agencies and alike require more comprehensive tools to further improve our advertising efforts. It’s therefor great to see that a new feature has been added to Google Adwords which allows us to see your top position percentage. Before we begin, this feature is only

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Google Shopping No Online Purchase Means
Emmanuel Flossie

Google Shopping No Online Purchase Means

If you have received a suspension from Google Shopping saying, no online purchase means, than this article will help you resolve your issues. There are several reasons that point towards this violation. If non of them are helpful, than please contact me for assistance. Login If a customer requires to login before they can see

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How To Transfer Ownership In Google Merchant Center
Emmanuel Flossie

How To Transfer Ownership In Google Merchant Center

You can transfer ownership in Google Merchant Center by adding them as an admin user. Remember that if you do so and remove yourself as a user, any website claims you made will be removed and the new owner needs to reclaim the website. This might cause all ads to get disapproved, so make sure

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How to submit Shopify to multiple Google Shopping target countries
Emmanuel Flossie

How to submit Shopify to multiple Google Shopping target countries?

Submitting products to Google Merchant Center can be a daunting task, let alone targeting multiple different countries. Using Shopify as your eCommerce platform creates another layer of complexity. However, in this article, we will talk about the policy requirements you as a merchant need to uphold if you want to use the maximum potential. This

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How To Fix Google Merchant Center Branding Logo Image Rejected
Emmanuel Flossie

How To Fix Google Merchant Center Branding Logo Image Rejected

When you receive a message like this from Google Merchant Center, it indicates that the logo you’ve provided might not be visually readable on smaller screens or devices. When displayed on smaller screens such as smartphones or tablets, the logo’s details might become too small to decipher, which can detract from the user experience. Submitting

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Google Shopping Get Listed In Compare Price Grouping
Emmanuel Flossie

Google Shopping Get Listed In Compare Price Grouping

There are two ways Google Shopping lists your product, a single store listing or a compare price listing. Both very different and will have different results on your advertising efforts. To get a better understanding on how Google presents your products lets explain both examples first and than explain what you can do to get yourself

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Google Shopping About Return on Investment
Emmanuel Flossie

Calculate Return on Advertising Spend (ROAS) For Google Shopping

When advertising on Google Shopping, it is imperative to know your targets. Every advertiser should begin advertising based on the return on investment, as this allows the business to survive and grow. By using the return on advertising spend (ROAS) as your target, you will be able to enjoy both profits and sales at the

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Different Types Of Google Shopping Remarketing Ads
Emmanuel Flossie

Different Types Of Google Shopping Remarketing Ads

When it comes to remarketing Google offers a wide range of ad formats, these are product image ads (dynamic), responsive ads or a plain static image ad. Each of these ads are different and are designed for different purposes or requirements. The best ad format to use for Google Shopping Remarketing is product image ads.

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