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Fix your Google tag issues in Shopify [Over 10% of your pages do not have gtag.js or a Google Tag Manager tag]
The message you receive from Google Ads in your recommendations tab: Make sure you don’t miss any conversions by fixing your Google tag issues. Your Google tag (gtag.js) or Google Tag Manager tag should be on every page so that it can identify the user or click originating from the landing page URL. Since you
Google Updates Monetization Policies on Climate Change
As we all know, fake news and unreliable claims have been the mainstream on social platforms and YouTube. As a result, we advertisers, merchants, and brand conglomerates have long complained about ads showing alongside content against global scientific knowledge. The unreliable claims are topics such as fake medical cures, anti-vaccine advocacy, and now climate change
Google Manufacturer Center Voluntarily or Mandatory Product Recalls
As of September 2021, Manufacturers can now recall products voluntarily without relying on a regulatory authority to trigger an official recall. Products marked as recalled will become disapproved for all product listings on Google Shopping, Free Listings, and Buy on Google. Retailers will be alerted of the recall in Google Merchant Center. How To Enable
Google Allows More Covid-related Products On Shopping Ads & Free Listings
As of September 2021, Google will allow more covid-related products that were previously not allowed back on the advertising network. These products are clothing, home goods, test kits, etc. Covid-19 home test kits that are approved by the FDA or local governing body are allowed. So make sure to check with your government to know
How To Add a User In Google Ads
Log in to Google Ads and in the left menu click on Admin, then select Access and security. Click on the tab security and select allowed domains. Here for my clients add feedarmy.com or if you are using this guide for your clients, enter the domain name associated with that business. Navigate to the Users
New Product Identifier Requirements For Google Shopping Free Listings
Starting tomorrow, on the 15th of September 2021, Google will enforce product identifiers: Brand, GTIN, and MPN values for free shopping listings. However, this was already well known and documented in my requirement list. Therefore, it seems, as of now, the product identifiers will be more of a requirement. Google also mentioned in October 2020, products
Google Shopping Allows More Mask Types To Be Listed
Google has finally lifted the block on listing respirator masks on Shopping Ads and Free listings as of 31st of August 2021. For the US, Google now allows N95 masks and for all other countries KN95, FFP2, and KF94 masks. US Mask Only Listings For listing N95 Masks in the US, Project N95 will approve
Fix Website Needs Improvement In Google Merchant Center
On 27th May 2021, Google has announced that merchants are required to meet a certain level of professional and editorial standards on their website. Google is protecting users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links or category pages that are empty on the website, etc. Google requires
![Fix Incorrect product identifier [mpn] In Google Merchant Center](https://feedarmy.com/wp-content/uploads/2021/08/Fix-Incorrect-product-identifier-mpn-In-Google-Merchant-Center-1024x576.png)
Fix Incorrect product identifier [mpn] In Google Merchant Center
Starting in August, you will get warnings for incorrect MPN values, and from September onwards, all products in violation will get disapproved. Common Reasons Common reasons for getting this warning are merchants using the MPN field with SKU values or some self-assigned values. If you are a reseller, you can not self-assign MPN values. Common
New Promotion Section On Google Shopping & Search
Google has been busy making the consumer’s shopping experience even better. Starting today, when you search for a product, Google will organize and show your competitively priced or discounted products from retailers across the web. Starting in October 2021, Google will allow users on Web Search to toggle between the most popular deals for major
Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads
You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on
Payment Methods No Longer Needs To Be Shown Prior To Checkout For Google Shopping
Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the checkout. Initially, you needed to show the payment logos in the footer of your website and underneath the add to cart button, along with billing terms and conditions. However, you