Map Shopify Apparel Values to Google Merchant Using FeedArmy

Products that belong in Google’s Taxonomy list of Apparel, such as t-shirts, jewelry, ties, gloves, etc, need to have colors, size, gender, and age group assigned. Not doing this will not allow you to add the products into Google Merchant. Using FeedArmy, you can automatically map all these values swiftly and effectively.

How to setup the rules for variant values

Login to Shopify and go to a product with variant options.

You can see my variants in the image below, which are color, size, and gender (circled in red). To correctly map these in FeedArmy, we need to write down the order of the variants. For example, in my case, the first one is color, size, than gender. This can be different from your account, depending on how you have set it up.

Shopify Variants

Now login to FeedArmy and go to Import Tools > Import Rules

Select the target attribute, as the first one is color, I will choose color.

Then select use values from existing attributes, choose from the drop-down list option 1, and click on save.

FeedArmy Import Rule Color

You will see three options. Each of them represents the variants in Shopify. Please remember that in your case, maybe the first one is size. So do make sure you follow the first step to check which ones you have assigned.

  • Option 1 : Color
  • Option 2 : Size
  • Option 3 : Gender

Now save the rule and repeat the process for the other two attributes.

The last attribute is the age group. If you have the age group as a variant, you can repeat the steps above. However, as Shopify limits the options to only 3, the likelihood of you having this assigned is less likely. To resolve this issue, we can do one of the two tasks.

If you only have one age group, let’s say, adult. Then, you can apply a rule with a static value.

Go to Import Tools > Import Rules and select age group as your target attribute. You can then choose a static value for all your products.

FeedArmy Import Rule Age Group

If you have multiple different age groups, you can use the search and replace tool to search for a specific keyword in the title and assign a value to the age group for the matched products. I have written a great article on how to use the search and replace tool.


Because FeedArmy gives you the tools to edit both manual and automatic. To avoid importing product info from overwriting your edits, you will need to enable the update rules for the attributes you want to update.

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