updated 18 February 2019
In this article we are going to cover all the steps required to connect your products to Google Shopping.
Google Shopping Basics
Website
- Refund & Returns Policy
- Google Shopping requires you to have a refund and returns policy link visible on all product and home pages.
- Secure Checkout
- A secure SSL checkout is required when you are collecting personal information.
- Landing Page Best Practices
- To ensure a higher conversion rate there are some best practices to follow.
- Keep your content fresh with Microdata
- Including Microdata allows you to ensure a high quality data feed.
Data Feed
Setup & Export
- Import Settings for FeedArmy
- A step by step guide how to FeedArmy to import Magento
- Export Products to Google Merchant
- Once you have imported all your products you can now connect your product data feed to Google Merchant.
Common Magento Questions
- Why do my links have ?sid=
- This is a Magento MultiStore setting to allow your customers to stay logged in between stores
- Why do variants links direct to 404?
- The quickest answer is enable it in the catalog
Common General Questions
- When do I need to add a GTIN?
- Mainly if your manufacturer has applied a (EAN, UPC, IBAN, …) than this field needs to filled in.
- Recommended attributes
- A list of recommended attributes for each type of product.
- Apparel Requirements
- Custom Labels
- Using custom labels allows you to better control your CPC.
- A list of disapproved items
- Not all products can be displayed, depending on the countries laws some products might be illegal.
- How to export products to Google Merchant
- When you have your product data ready, it is time to export the details to the Merchant Center.
- What are the requirements for selling Apparel Products?
- Selling apparel products require different attributes compared to normal products.
- Disapproved Items
- If you have disapproved products than this article will explain the most common reasons.
- Promotions data feed explained
- The promotions data feed is a feature that allows you to highlight a promotion in Google Web and Shopping
- How to add multiple websites to the Merchant Center?
- If you own multiple websites you can have all sites under one Google Login.
- Automated Promotions
- Get a higher CTR with automated promotions, find out how to get them.
- Types of Data Feeds
Adwords
- How to connect Google Merchant to Adwords
- Easily connect both account is Google Merchant Settings.
- How to setup a PLA Campaign (Shopping Campaign)
- This is an advanced video explaining in detail how to setup a highly manageable setup.
- How to create subdivisions
- Creating subdivisions in your ad group allows you to neatly organize your products.
- How to increase Impressions
- Gaining more impressions is not only done via increasing the CPC but there are also other steps to undertake first.
- Enable Conversion Tracking
- Sales Tracking
- Contact Page
- How to remove products?
- In any successful campaign it is important to remove low performing products
- How to add negative keywords
- Adding negative keywords is an important part of improving your performance
- Products are not showing in Google Shopping?
- There can be a multitude of reasons why your products are not showing.
Extra
- Setting up Seller Reviews
- Increase conversions by adding seller reviews.
- Add Product Reviews to increase CTR
- Adding reviews to your products will allow you to have a higher CTR and thus also a higher conversion rate
- A list of countries Google Shopping is in?
- The full list of available countries.
FAQ
Google Shopping Specialist
