Adding promotions to Google Merchant Center is pretty easy once you understand the steps. I will explain how to add promotions to particular products or all products. I have also written an article describing how promotions work.
Check if promotions option is available
First, check that the promotions option is available. Please log in to Google Merchant Center and check in the left-hand side menu if you see Marketing > Promotions.
As of writing, not all merchants will have the promotions option available; however, you can activate this by enabling the program.
- Go to Growth
- Manage programs
- Enable Merchant Promotions
The promotions option is available for: US, Australia, Germany, France, UK, India, and Canada.
Before You Create A Promotion
You can create promotions directly in Google Merchant Center or FeedArmy. However, there are some extra features available in FeedArmy, that are not available in Google Merchant Center. It can take Google up to 24 hours to approve a promotion.
From experience, I have noticed that if you add promotions around holiday seasons, the delay of approval can be more than 24 hours, so make sure to submit your promotions a week in advance.
Creating Promotions In Google Merchant
Login to Google Merchant and go to Promotions > List > Click on the blue plus button
Select your country
As of writing, adding promotions is available in the United States, Australia, Canada, United Kingdom, India, France, and Germany.
Choose the promotion type
For me, I chose a percentage off, for each promotion type follow the instructions and choose the right options.
Once you have chosen the promotion type, you will see the option to add extra information.
Choose a unique promotion id.
A good tip is to add the current date to the promotion ID to avoid duplication errors.
You can apply the promotion to all products or to a specific selection of products.
You can add a promotion code If you have a one.
Start and end dates
The timezone will be chosen based on the target country, simply add the start date and end date.
Checking The Status Of Your Google Shopping Promotion
You can check the status of your promotion in Google Merchant under Promotions > List
Alongside the status of the promotion you can also check the following
- Promotion ID
- Promo Code
- Start Time
- End Time
- Target Locale
- Policy Status
- SKU Status
If you need some help in adding your promotions or have questions, please let me know.