How To Create A Promotion In Google Merchant
Adding promotions to Google Merchant is pretty easy once you understand the steps that need to be taken. I will explain how to add promotions to certain products or all products. I have also written an article explaining how promotions works.
Check if promotions option is available
First check that the promotions option is available, please log in to Google Merchant and check in the left-hand side menu if you see Promotions under Products.
Currently as of writing, not all merchants will have the promotions option available, however, you can activate this by filling out Google’s Promotions Interest Form. Within 24 hours you will have the option available.
The promotions option is available for: US, Australia, Germany, France, UK, and India.
Before you start
You can create promotions directly in Google Merchant or in FeedArmy, however, there are some extra features available in FeedArmy.
FeedArmy Extra Features :
- Set a pre-approval date (useful for getting your promotion approved before launch to avoid any delay)
- Make sure during pre-approval the promotion can be tested by Google
- Minimum purchase amount
- Automatically adds the correct timezone
- Submit multiple promotions
Creating Promotions In FeedArmy
Login to FeedArmy and go to Advanced > Promotions
Select your target country
Create a unique promotion ID.
If you want to target specific products than take a note of this ID as later you will need to add the promotion ID to your specific products, a guide is written at the bottom of this page.
Do not reuse an active or stopped promotion ID
Choose Specific Products if you want to target certain products or choose All Products.
Choose Generic Code, if you have a discount code that customers need to use. If none is available simply choose No Code.
Create your promotion Title, ensure you read up on the policies.
Promotion Effective Date
Add the dates here to allow Google to test your promotion before it is life to the public. This is great for avoiding any delays in launching your promotion.
At this point, the promotion needs to be active on your website for Google to validate and test.
Promotion Display Date
When the promotion is available for the public.
Minimum Purchase Amount
You can create promotions that must have a minimum checkout value.
Generic Redemption Code
If you have selected Generic Code in the Offer Type, you can then add the discount code here.
Click on Add Promotion
You can also edit the promotions in the right-hand side table.
Adding the promotions feed to Google Merchant
You only need to do this once.
Go to Data Feeds and copy the link under Google Merchant Promotions Feed by right clicking and copy link address
Login to Google Merchant a click on Promotions > Feed and click on the blue plus sign
Select your target country and enter a feed name
Select Scheduled Fetch
Enter a filename, this can be any name (no spaces or special characters)
Enter when you would like Google to collect the information
Paste the copied URL in File URL and click on save
For the first time click on Fetch Now
Creating Promotions In Google Merchant
Login to Google Merchant and go to Promotions > List > Click on the blue plus button
Select your country
As of writing, adding promotions is available in the United States, Australia, United Kingdom, India, France, and Germany.
Choose the promotion type
For me, I chose a percentage off, for each promotion type follow the instructions and choose the right options.
Once you have chosen the promotion type, you will see the option to add extra information.
Choose a unique promotion id.
A good tip is to add the current date as the promotion ID too, this to avoid duplication errors.
You can apply the promotion to all products or to a specific selection of products.
You can add a promotion code If you have a one.
Start and end dates
The timezone will be chosen based on the target country, simply add the start date and end date.
Adding Specific Promotion ID’s To Your Products in FeedArmy
When promoting specific products, you will need to add the promotion ID to all applicable products. There are many methods to carry out this task.
Login to FeedArmy and go to Edit Tools > Edit Products, click on add columns under Column Categories choose Additional Attributes than select Promotion ID
You can now edit or add the promotion id to specific products
You can use the search tool to find specific products
Search and Replace
You can bulk add or edit promotions by using the search and replace tool which is available under Edit Tools > Search & Replace
I have written a guide on how to use the search and replace tool
Bulk Edit Using A Spreadsheet
You can also bulk edit using your favorite spreadsheet editor, here is a guide on how to bulk edit in FeedArmy
Checking The Status Of Your Google Shopping Promotion
You can check the status of your promotion in Google Merchant under Promotions > List
Alongside the status of the promotion you can also check the following
- Promotion ID
- Promo Code
- Start Time
- End Time
- Target Locale
- Policy Status
- SKU Status
If you need some help in adding your promotions or have questions, please let me know.