How to connect Shopify to Google Merchant using FeedArmy

updated 15 July 2020

Import Shopify to Google Merchant using FeedArmy

In this tutorial, I will explain how to connect your Shopify products to Google Merchant using the FeedArmy management tool.

There are four critical import settings that need to be configured before you import products and these are :

Credentials
Category Mapping
Import Rules
Update Rules

Step 1 Create a new private APP key in Shopify

Login to your Shopify Account
Click on Apps in your side bar menu

Click on Manage private Apps below the Visit Shopify App Store at the bottom of the page.

Next, you may see a button in the center that says Create a new private app or you will find it in the top right corner.

App details:
- Private app name: FeedArmy
- Emergency developer email: [email protected]
Admin API:
- In the section, you can set no access to everything and set read access to Products, variants and collections
Webhook API version
- Leave this at (latest)
Then click on Save in the bottom right corner

Accept the terms and conditions

Now you can copy the API Credentials, by clicking on the clipboard icon next to the field, we need the following:
- Authentication API Key
- Authentication Password
- Authentication Example URL

Step 2 Enter Your Shopify Authentication In FeedArmy

Navigate to your FeedArmy Management Tool
In the left hand menu select Import Tools > Platform Settings and choose Shopify from the platform selection box
Enter the following authentication details in the Credentials Tab.
- Authentication API Key
- Authentication Password
- Authentication Example URL
Select a Target Country
Save Settings

If you are using Shopify’s default enabled currencies. Then you can change the target country in FeedArmy other then the store’s default target country. FeedArmy will automatically pull the correct price currency.

Step 3 Category Mapping

Categories

You can easily create Google Merchant Categories by mapping them to each Shopify Product Type (not collections)

To load your Product Types click on Load Shopify Categories and wait for the items to load. Once loaded you can begin typing keywords to search for matching categories (minimum 3 characters).

It is important that you choose the most accurate category for your product to ensure they show up correctly in Google Shopping.

Step 4 Config Rules (optional)

You can choose to exclude all variants and only import parent products
You can check to disable compare at prices, if you are using RRP.
If your website and image URL’s show myshopify.com instead of your domain then you can set the website URL here, or follow the tutorial here how to set it up correctly.

Step 5 Tag Mapping (optional)

You can automatically populate certain Google Attributes using Tag information.
When you choose a Tag and for example you have a color, you can add the tag name to the field and assign a Google attribute
- For example : Let’s say we have blue, yellow and green as a tag, we want to assign this to the color attribute. We simply enter the individual tag name (blue, yellow, green) in and select color as the Google attribute