Google Shopping Identify As Black-Owned & Google Merchant Center Setup

Recently Google has added a feature that allows you to enable the identification of black-owned businesses. This feature adds a small icon in your product description for product listings in the shopping tab.

How To Enable?

You can enable this feature by going to Google Merchant Center:

Click on the Gear Icon
Select Business Information from the menu
On the tab About Your Business
Scroll to the bottom until you see Business identify attributes
Toggle the switch for Identifies as Black-owned

I can not see this feature?

As of writing, this feature is only available in the US.

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created

updated 8 February 2021

How To Enable?

I can not see this feature?

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