Google Shopping Identify As Black-Owned & Google Merchant Center Setup

Recently Google has added a feature that allows you to enable the identification of black-owned businesses. This feature adds a small icon in your product description for product listings in the shopping tab.

How To Enable?

You can enable this feature by going to Google Merchant Center:

  1. Click on the Gear Icon
  2. Select Business Information from the menu
  3. On the tab About Your Business
  4. Scroll to the bottom until you see Business identify attributes
  5. Toggle the switch for Identifies as Black-owned

I can not see this feature?

As of writing, this feature is only available in the US.