Google Shopping Custom Goods

What are custom goods?

A custom good is a product that you have made yourself, in other words, not mass produced. This can be a painting, crafts, clothing or any other hand made product.

Products that are made to order are also considered custom goods.

Do I need to submit a GTIN?

In this situation no, along side GTIN you should also not fill in the brand and mpn. But you do require to submit identifier_exists to false. The quickest way to check if you need to add the value GTIN to Google Shopping is by checking the packaging of the product. Does it have a bar code? If the answer is yes, than you need to fill in all product identifiers else set identifier exists to false.

 

Which products require a GTIN?

An easier way of listing the required products is to list the ones that do not require one.

• Do not require a GTIN :
  • Custom Goods (Hand made goods or antique)
  • Books (Books published after 1970 requires a IBAN)
  • Mass produced clothing (requires a Brand name only)
  • Custom Clothing (Hand made / unique clothing)

With apparel goods you are required a GTIN on products inside the following categories

• ‘Apparel & Accessories > Shoes’
• ‘Apparel & Accessories > Clothing Accessories > Sunglasses’
• ‘Apparel & Accessories > Handbags, Wallets & Cases > Handbags’
• ‘Apparel & Accessories > Jewelry > Watches’
• All other products categorized inside Apparel do not require a GTIN, MPN or Brand unless the manufacturer has submitted this data.

All other products not mentioned above require at least two of the three required fields (Brand, GTIN or MPN).

Need Help?