The glory days of smart shopping have disappeared in 2022, but wait, you can set up a performance max campaign without any ad assets, which will only show shopping ads on Youtube, Web search and Display. How cool is that! This will allow you not to let Google automatically target Gmail, text ads and discovery. …
Simulate Smart Shopping with Performance Max, Yes You Can! Read More »
Wrong pricing in Google Shopping can happen, in this article I will explain the steps to eliminate certain common issues. Step 1) Check The Feed First check if the data feed has the correct pricing? For example in FeedArmy, go to Edit Tools > Manual Editing For other tools, check the app or check the …
Google Shopping now has a new feature that allows consumers to check a box to get notified if a price has dropped. Which Devices Are Supported? As of writing only mobile devices are supported. Desktop searches do not have this available. How Does It Look Like Just underneath the visit site or add to cart …
Increase Google Shopping Sales By Utilizing The Price Tracking Feature. Read More »
This article is written to educate merchants in understanding what you can do, when planning your business strategies. Can I Advertise My Amazon Products on Google Shopping Ads? Simple answer, no you can’t. Google Shopping requires you to claim the website. As you are not the owner of Amazon.com, you can not claim the website. …
With Google Shopping CSS Partners popping up left and right, and with Europe’s decision to enforce other marketplaces to bid for ad slots on Google Web Search (Not Google Shopping). I found that a lot of my clients require some clarifications on the subject. So to avoid merchants making a mistake jumping ship from Google Shopping CSS …
As Google Shopping is growing into a larger marketplace, we merchants, agencies and alike require more comprehensive tools to further improve our advertising efforts. It’s therefor great to see that a new feature has been added to Google Adwords which allows us to see your top position percentage. Before we begin, this feature is only …
New Competitive Metrics in Google Shopping – Absolute Top Spot Read More »
When advertising on Google Shopping, it is imperative to know your targets. Every advertiser should begin advertising based on the return on investment, as this allows the business to survive and grow. By using the return on advertising spend (ROAS) as your target, you will be able to enjoy both profits and sales at the …
Calculate Return on Advertising Spend (ROAS) For Google Shopping Read More »
In this article I am going to explain why excluding products that are out of stock from Google Shopping is a bad idea and teach you how to do it the correct way. The Wrong Way! Lets first understand why excluding or deleting a product in Adwords, Google Merchant or the data feed has more …
How To Disable or Exclude Products From Google Shopping Read More »
There can be three issues when it comes to high bounce rates, which are Google Ads, data feed or landing page issues. Before I explain the potential reasons and what can be done to improve. I have analyzed over 50 accounts and many more public sources which confirm that above 60% bounce rate for Shopping …
When it comes to Google Shopping there are a lot of elements that play a big part in your advertising efforts. There is no simply trick, Google Shopping requires a high standard maintenance in different areas. In this article I will cover the different elements that contribute to the successes of your advertising efforts. Data …
