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You can now track conversions with the newly released auto-tagging feature in Google Merchant Center for free shopping listings. Before this release, there was no option to track conversions. Now using auto-tagging, you can use Google Analytics to track conversions from free listings and free local listings. Testing my clients today, I noticed the feature …

Conversion Tracking For Google Shopping Free Listing Are Now Supported Read More »

Today, I randomly checked up my client’s ads to identify specific information. And noticed an interesting new feature, where Google prepends brand values in your titles. However, when you have already added your brand name in the title, Google will not prepend this again. Why Is This Important? It’s essential to know and understand that …

Google Shopping Automatically Prepend Brand Names In Titles Read More »

You can now exclude app category placements on the display network and YouTube in smart shopping campaigns. However, you can not exclude websites, youtube channels, or youtube videos, and you can not exclude apps. Only app categories. In Google Ads, click on your smart shopping campaign > content > click on the edit icon. Now …

You Can Now Exclude Placements In Smart Shopping Read More »

For three weeks now (End of November 2021), Shopify merchants that use the free Google shopping app have started complaining that barcodes are no longer getting submitted to Google Merchant Center. And you will start seeing warnings such as GTIN is required for this product or Limited performance missing product identifiers. While you do have barcodes in your Shopify account. …

[Fixed] Shopify Barcodes (GTIN) Not Showing In Google Merchant Center Read More »

On the 12th of November 2021, which was less than a month ago, Google had issues with Google Shopping causing dramatic overspending. Now again on the 2nd of December 2021, automatic bidding campaigns such as ROAS or Max conversion value caused abnormal overspending. The majority of my clients encountered this issue. This issue was so …

Google Confirmed ROAS or Max Conversion Value Caused Abnormal Spending 2nd December 2021 Read More »

Yesterday Google released data on eligible badges. Today, Google released competitive visibility data. The new competitive visibility report allows you to view your competitor’s data, such as relative visibility, page overlay rate, and higher position. Not only that, but you can also see the top merchants’ competitive data within your target categories. Currently, it is in …

Google Merchant Center Shows Competitive Visibility, Know & Understand Your Competitors Read More »

We have long known that we can benefit from automated promotions, free shipping, sale price, price drops, etc. But it was hard to know which products had this automatic promotion enabled or not. Google has launched a new feature in Google Merchant Center that shows this data in Products > All Products > Eligible Badges Column. …

Google Merchant Center Shows Eligible Badges (Automatic Promotions & Promotions) Read More »

On Friday 12th of November 2021, Google was bidding 2 to 3 times higher on shopping ads. The algorithm bug was resolved on the 13th Saturday, November 2021. If you have encountered unusual high bids, contact Google Ads support to ask for a refund. According to Ads Liason, Google will contact you with more details. …

Ouch, Google’s Shopping Algorithm Went Bananas Read More »

Some merchants have been selected to show reviews available in Google Merchant Center to show to users who visit your site on Chrome. Google’s fundamental goal is to ensure a safe and helpful environment on Chrome, allowing users to feel confident when shopping online. This means you will start seeing Chrome notifications displaying Google ratings …

Google Is Piloting Ratings On Chrome Read More »

As we all know, fake news and unreliable claims have been the mainstream on social platforms and YouTube. As a result, we advertisers, merchants, and brand conglomerates have long complained about ads showing alongside content against global scientific knowledge. The unreliable claims are topics such as fake medical cures, anti-vaccine advocacy, and now climate change …

Google Updates Monetization Policies on Climate Change Read More »