News

Starting tomorrow, on the 15th of September 2021, Google will enforce product identifiers: Brand, GTIN, and MPN values for free shopping listings. However, this was already well known and documented in my requirement list. Therefore, it seems, as of now, the product identifiers will be more of a requirement. Google also mentioned in October 2020, products …

New Product Identifier Requirements For Google Shopping Free Listings Read More »

Google has finally lifted the block on listing respirator masks on Shopping Ads and Free listings as of 31st of August 2021. For the US, Google now allows N95 masks and for all other countries KN95, FFP2, and KF94 masks. US Mask Only Listings For listing N95 Masks in the US, Project N95 will approve …

Google Shopping Allows More Mask Types To Be Listed Read More »

Starting in August, you will get warnings for incorrect MPN values, and from September onwards, all products in violation will get disapproved. Common Reasons Common reasons for getting this warning are merchants using the MPN field with SKU values or some self-assigned values. If you are a reseller, you can not self-assign MPN values. Common …

Fix Incorrect product identifier [mpn] In Google Merchant Center Read More »

Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the checkout. Initially, you needed to show the payment logos in the footer of your website and underneath the add to cart button, along with billing terms and conditions. However, you …

Payment Methods No Longer Needs To Be Shown Prior To Checkout For Google Shopping Read More »

Ever since Google introduced WebP image formats, which are a much smaller and lighter image format than jpg or png, Google Merchant Center did not support this image. You can now use WebP images for the main image_link and additional_image_link. The primary purpose of WebP images is to speed up your website. Lighter images equal …

Google Merchant Center Now Accepts WebP Images Read More »

Initial policy confirmation was on 8th June 2021. Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Re-confirmed policy update (10th July 2021) : https://support.google.com/merchants/answer/10599909 Before the policy update, you required a minimum of 2 contact points on your website. Starting from August 2021, you only need 1. Which Contact …

Updated Contact Detail Requirements for Google Shopping / Google Merchant Center Read More »

As of March 27th of 2021, Google enforces stricter requirements for quality websites, i.e.: editorial guidelines and professional requirements. Since April 2020, Google has already adopted the need for quality websites with high enough trust signals. It is now going one step further. Source: https://support.google.com/merchants/answer/10670168 What Topics Revolve Around Website Quality Popups Generally, PopUps are …

Google Shopping Website Quality Policy Enforcement Read More »

Starting on 18th May 2021 all ebook listings will be disapproved. Source: https://support.google.com/merchants/answer/10524536 Remove all ebooks from your data feed listing to prepare Google’s Policy changes. This policy applies to all Google Merchant Center channels except for Free Listings. This means you can continue to receive free clicks for eBooks, just not for Shopping Ads, …

Digital Books (eBooks) For Shopping Ads disapproved In Google Merchant Center Read More »

Recently Google has added a feature that allows you to enable the identification of black-owned businesses. This feature adds a small icon in your product description for product listings in the shopping tab. How To Enable? You can enable this feature by going to Google Merchant Center: Click on the Gear Icon Select Business Information …

Google Shopping Identify As Black-Owned & Google Merchant Center Setup Read More »

Starting from 6th April 2021, Google will begin reviewing the price match between the data feed, website, and checkout. Before this policy, Google will only be checking if the prices matched between the data feed and website landing page (visually and structured data). Make sure that the prices are always accurate! What Happens When It’s …

Google Merchant Center New Pricing Enforcement Policy Read More »