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Conversion Tracking For Google Shopping Free Listing Are Now Supported

Conversion Tracking For Google Shopping Free Listing Are Now Supported

You can now track conversions with the newly released auto-tagging feature in Google Merchant Center for free shopping listings. Before this release, there was no option to track conversions. Now using auto-tagging, you can use Google Analytics to track conversions from free listings and free local listings. Testing my clients today, I noticed the feature …

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Google Shopping Automatically Prepend Brand Names In Titles

Google Shopping Automatically Prepend Brand Names In Titles

Today, I randomly checked up my client’s ads to identify specific information. And noticed an interesting new feature, where Google prepends brand values in your titles. However, when you have already added your brand name in the title, Google will not prepend this again. Why Is This Important? It’s essential to know and understand that …

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Shopify Barcodes (GTIN) Not Showing In Google Merchant Center

[Fixed] Shopify Barcodes (GTIN) Not Showing In Google Merchant Center

For three weeks now (End of November 2021), Shopify merchants that use the free Google shopping app have started complaining that barcodes are no longer getting submitted to Google Merchant Center. And you will start seeing warnings such as GTIN is required for this product or Limited performance missing product identifiers. While you do have barcodes in your Shopify account. …

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Google Confirmed ROAS or Max Conversion Value Caused Abnormal Spending 2nd December 2021

Google Confirmed ROAS or Max Conversion Value Caused Abnormal Spending 2nd December 2021

On the 12th of November 2021, which was less than a month ago, Google had issues with Google Shopping causing dramatic overspending. Now again on the 2nd of December 2021, automatic bidding campaigns such as ROAS or Max conversion value caused abnormal overspending. The majority of my clients encountered this issue. This issue was so …

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Google Merchant Center Shows Competitive Visibility

Google Merchant Center Shows Competitive Visibility, Know & Understand Your Competitors

Yesterday Google released data on eligible badges. Today, Google released competitive visibility data. The new competitive visibility report allows you to view your competitor’s data, such as relative visibility, page overlay rate, and higher position. Not only that, but you can also see the top merchants’ competitive data within your target categories. Currently, it is in …

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Google Merchant Center Shows Eligible Badges

Google Merchant Center Shows Eligible Badges (Automatic Promotions & Promotions)

We have long known that we can benefit from automated promotions, free shipping, sale price, price drops, etc. But it was hard to know which products had this automatic promotion enabled or not. Google has launched a new feature in Google Merchant Center that shows this data in Products > All Products > Eligible Badges Column. …

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Google Updates Monetization Policies on Climate Change

Google Updates Monetization Policies on Climate Change

As we all know, fake news and unreliable claims have been the mainstream on social platforms and YouTube. As a result, we advertisers, merchants, and brand conglomerates have long complained about ads showing alongside content against global scientific knowledge. The unreliable claims are topics such as fake medical cures, anti-vaccine advocacy, and now climate change …

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