Updated Contact Detail Requirements for Google Shopping Google Merchant Center
Updated Contact Detail Requirements for Google Shopping / Google Merchant Center

Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Before the policy update, you required a minimum of 2 contact points on your website. Starting from August 2021, you only need 1. Which Contact Options

Google Shopping Website Quality Policy Enforcement
Google Shopping Website Quality Policy Enforcement

As of March 27th of 2021, Google enforces stricter requirements for quality websites, i.e.: editorial guidelines and professional requirements. Since April 2020, Google has already adopted the need for quality websites with high enough trust signals. It is now going

Digital Books (eBooks) For Shopping Ads disapproved In Google Merchant Center
Digital Books (eBooks) For Shopping Ads disapproved In Google Merchant Center

Starting on 18th May 2021 all ebook listings will be disapproved. Source: https://support.google.com/merchants/answer/10524536 Remove all ebooks from your data feed listing to prepare Google’s Policy changes. This policy applies to all Google Merchant Center channels except for Free Listings. This

Google Shopping Identify As Black-Owned & Google Merchant Center Setup
Google Shopping Identify As Black-Owned & Google Merchant Center Setup

Recently Google has added a feature that allows you to enable the identification of black-owned businesses. This feature adds a small icon in your product description for product listings in the shopping tab. How To Enable? You can enable this

Google Merchant Center New Pricing Enforcement Policy
Google Merchant Center New Pricing Enforcement Policy

Starting from 6th April 2021, Google will begin reviewing the price match between the data feed, website, and checkout. Before this policy, Google will only be checking if the prices matched between the data feed and website landing page (visually

Great News With Listing on Google Shopping and 3rd Parties (Amazon, eBay, Etsy)
Great News With Listing on Google Shopping and 3rd Parties (Amazon, eBay, Etsy)

For many years Google Ads community product experts, including myself, have all informed merchants that if you want to list products on Google Shopping, you could not list on Amazon, eBay, Etsy or any other marketplace at the same time.

Phone Number Verification Now Required On Google Merchant Center
Phone Number Verification Now Required On Google Merchant Center

As of 11th January 2021 you are required to verify your phone number in Google Merchant Center. You can verify by going to Google Merchant Center > gear icon > Business information > About your business > phone number section