Google Merchant Center

New Product Identifier Requirements For Google Shopping Free Listings

New Product Identifier Requirements For Google Shopping Free Listings

Starting tomorrow, on the 15th of September 2021, Google will enforce product identifiers: Brand, GTIN, and MPN values for free shopping listings. However, this was already well known and documented in my requirement list. Therefore, it seems, as of now, the product identifiers will be more of a requirement. Google also mentioned in October 2020, products …

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Fix Website Needs Improvement In Google Merchant Center

Fix Website Needs Improvement In Google Merchant Center

On 27th May 2021, Google has announced that merchants are required to meet a certain level of professional and editorial standards on their website. Google is protecting users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links or category pages that are empty on the website, etc. Google requires …

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Fix Incorrect product identifier [mpn] In Google Merchant Center

Fix Incorrect product identifier [mpn] In Google Merchant Center

Starting in August, you will get warnings for incorrect MPN values, and from September onwards, all products in violation will get disapproved. Common Reasons Common reasons for getting this warning are merchants using the MPN field with SKU values or some self-assigned values. If you are a reseller, you can not self-assign MPN values. Common …

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Payment Methods No Longer Needs To Be Shown Prior To Checkout For Google Shopping

Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the checkout. Initially, you needed to show the payment logos in the footer of your website and underneath the add to cart button, along with billing terms and conditions. However, you …

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Google Merchant Center Policy Update For Availability Status

Google Merchant Center Policy Update For Availability Status

Earlier this year, on the 27th of March 2021, Google mentioned new website quality enforcement. Now Google has redefined an element of availability requirements. The new update requires the availability status to be the same on the website as in the checkout. Source: https://support.google.com/merchants/answer/10725934 What Does This Mean? Make sure you clearly show if the item …

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Fix Products Expiring Created Via Website Crawler In Google Merchant Center

Fix Products Expiring Created Via Website Crawler In Google Merchant Center

Products naturally expire after 30 days. This is true for every data feed method you choose. Google needs fresh data, however, how do you resolve an issue with expiring products when you have no method to refresh the data. Well, there is a way! Requirements Access to Google Merchant Center > Products > Feeds Google …

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Updated Contact Detail Requirements for Google Shopping Google Merchant Center

Updated Contact Detail Requirements for Google Shopping / Google Merchant Center

Initial policy confirmation was on 8th June 2021. Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Re-confirmed policy update (10th July 2021) : https://support.google.com/merchants/answer/10599909 Before the policy update, you required a minimum of 2 contact points on your website. Starting from August 2021, you only need 1. Which Contact …

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Fix Limited performance due to missing value [gtin]

Fix Limited performance due to missing value [gtin] In Google Merchant Center

General Recommendation When submitting product identifiers, the following should be applied. If a manufacturer has assigned a bar code, then submit brand, mpn (if available), GTIN, and set identifier exists to yes. If the manufacturer has not assigned a bar code, then remove the values brand, mpn, gtin, and set identifier exists to no. Googles …

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