Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will purchase from you again, setting up a Display Remarketing campaign or Smart Display campaign will generate that extra sales opportunity. Why waste your initial customer acquisition efforts when you can …
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If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the …
Easily A/B test your product titles for Google Shopping using query strings and Google Analytics. In this article we will cover how to achieve title performance testing the manual and automated way. Manual Method Create a Google spreadsheet with 3 columns: id title link Make sure to have the ID values match the ID of …
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Do NOT do the following things in Google Ads during the Christmas period. For text, display, youtube or shopping ads. Do not change ROAS on the day or even few days before peak Use seasonal adjustments if you are expecting a massive surge. Due to the learning process, it is recommended to change the ROAS …
You can now view product landing page performance metrics in Google Ads for Google Shopping products. Why Is This Useful In certain situations, it is not possible to view the performance of products on a product by product level. For example, if you have smart shopping campaigns or structures that limit the ability to subdivide …
What Can You Learn From Landing Page Performance in Google Shopping Read More »
