23 Feb
Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed.
If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make
05 Nov
Google Shopping A/B Testing Titles For Increased Performance
Easily A/B test your product titles for Google Shopping using query strings and Google Analytics. In this article we will cover how to achieve title performance testing the manual and automated way. Manual Method Create a Google spreadsheet with 3
16 Dec
Google Ads Christmas Naughty List
Do NOT do the following things in Google Ads during the Christmas period. For text, display, youtube or shopping ads. Do not change ROAS on the day or even few days before peak Use seasonal adjustments if you are expecting
24 Jun
What Can You Learn From Landing Page Performance in Google Shopping
You can now view product landing page performance metrics in Google Ads for Google Shopping products. Why Is This Useful In certain situations, it is not possible to view the performance of products on a product by product level. For
Google Shopping Specialist
