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Why Enhanced Conversions Are Not Available In Google Ads

Why Enhanced Conversions Are Not Available In Google Ads

In some cases, enhanced conversions may not be available to you in Google Ads. You must have the following to be able to use enhanced conversions. Sitewide tagging using Google Analytics or Google Tag Manager A conversion action using Purchase as your goal and action optimization The ability to add customer data submission, at least …

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Fix over 10% of your pages do not have gtag.js or a Google Tag Manager tag in Shopify

Fix your Google tag issues in Shopify [Over 10% of your pages do not have gtag.js or a Google Tag Manager tag]

The message you receive from Google Ads in your recommendations tab: Make sure you don’t miss any conversions by fixing your Google tag issues. Your Google tag (gtag.js) or Google Tag Manager tag should be on every page so that it can identify the user or click originating from the landing page URL. Since you …

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How to Upload Shopify Customer List To Google Ads

How to Upload Shopify Customer List To Google Ads

Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will purchase from you again, setting up a Display Remarketing campaign or Smart Display campaign will generate that extra sales opportunity. Why waste your initial customer acquisition efforts when you can …

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Your campaigns can't tailor dynamic ads based on user activity when the required parameter doesn't match your feed.

Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed.

If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the …

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Google Shopping A_B Testing Titles For Increased Performance

Google Shopping A/B Testing Titles For Increased Performance

Easily A/B test your product titles for Google Shopping using query strings and Google Analytics. In this article we will cover how to achieve title performance testing the manual and automated way. Manual Method Create a Google spreadsheet with 3 columns: id title link Make sure to have the ID values match the ID of …

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What Can You Learn From Landing Page Performance in Google Shopping

What Can You Learn From Landing Page Performance in Google Shopping

You can now view product landing page performance metrics in Google Ads for Google Shopping products. Why Is This Useful In certain situations, it is not possible to view the performance of products on a product by product level. For example, if you have smart shopping campaigns or structures that limit the ability to subdivide …

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Google Shopping About Return on Investment

Calculate Return on Advertising Spend (ROAS) For Google Shopping

When advertising on Google Shopping, it is imperative to know your targets. Every advertiser should begin advertising based on the return on investment, as this allows the business to survive and grow. By using the return on advertising spend (ROAS) as your target, you will be able to enjoy both profits and sales at the …

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