Tips

The issue where the gtag.js is not detected in Shopify stores is simply due to Shopify’s integration using a legacy code. Meaning Shopify is not using gtag.js. To resolve this issue, you can install Google Tag Manager for Shopify, including the steps to install Google Analytics version 4. What Happens If You Ignore This? Nothing serious …

Fix over 10% of your pages do not have gtag.js or a Google Tag Manager tag in Shopify Read More »

Log in to Google Ads and in the top right corner click on Tools and Settings, then select Access and security. Click on the tab security and select allowed domains. Here for my clients add feedarmy.com or if you are using this guide for your clients, enter the domain name associated with your business. Navigate …

How to add a user to Google Ads Read More »

Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will purchase from you again, setting up a Display Remarketing campaign or Smart Display campaign will generate that extra sales opportunity. Why waste your initial customer acquisition efforts when you can …

How to Upload Shopify Customer List To Google Ads Read More »

If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the …

Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Read More »

Do NOT do the following things in Google Ads during the Christmas period. For text, display, youtube or shopping ads. Do not change ROAS on the day or even few days before peak Use seasonal adjustments if you are expecting a massive surge. Due to the learning process, it is recommended to change the ROAS …

Google Ads Christmas Naughty List Read More »

You can now view product landing page performance metrics in Google Ads for Google Shopping products. Why Is This Useful In certain situations, it is not possible to view the performance of products on a product by product level. For example, if you have smart shopping campaigns or structures that limit the ability to subdivide …

What Can You Learn From Landing Page Performance in Google Shopping Read More »